Loloi has launched its 2016 catalog – a genuine page-turner with 600+ pages brimming with inspiring product photography and descriptions, how-to and rug care information and new behind-the-scenes production shots from India. The 2016 catalog is available in print form, and is also online at http://digital.turn-page.com/i/629229-loloi-2016-catalog.
The catalog includes all running rug collections, pillows and introduces throws as an all new product category. With an emphasis on story-telling, Loloi has created an impactful catalog that will provide a gorgeous resource for vendors and interior decorators alike. In addition to full descriptions and vivid photography, the annual catalog includes tips for cleaning, maintenance and rug selection; a sample rack display; Loloi’s collaboration with New York Times best-selling author Justina Blakeney; and a closer look at the Anastasia collection as styled by four design industry trend-setters.
“The 2016 Catalog invites you to see how artisans transform a raw tangle of fiber into a rug—line by line and thread by thread—using mostly nothing but their hands and the rituals that have been passed down to them from previous generations,” said Cyrus Loloi, principal. “It’s truly a remarkable process, and it serves as a good reminder that each design is meticulously made with care and years of mastery.”
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