AmericasMart Announces VDA Winners for 2012

With The Visual Display Awards of 2012 (VDA), AmericasMart celebrated visual excellence in both permanent showrooms and temporary exhibits at the Atlanta International Gift and Home Furnishings Market and the Atlanta International  Area Rug Market featuring the National Oriental Rug Show and co-sponsored by the ORIA.

Thirty-three permanent showrooms and exhibitors in 18 temporary product collections, plus Best of Show Temporaries, received AmericasMart’s coveted Visual Display Award (VDA), which recognizes excellence in visual presentation, use of space, product placement and overall composition. Judging was conducted and winners selected by independent design and retail visual merchandising experts with decades of combined experience.

Among this year’s permanent showroom winners were four rug companies, including three ORIA members:

Capel:  6F2

Comments: “Welcoming entrance introduces new neutral product. Interesting treatment of ‘rug columns’ tied with burlap bows. Americana selections well presented.”

Marcella:  5C10

Comments: “Grand entrance with larger-than-life tromp’ l’oeil commands attention, sets tone. Perimeter windows continue the aesthetic.”

Loloi, Inc.:  4C7

Comments: “Spacious entrance immediately directs the eye to bold color collage of saris and whimsical colored balls. Consistent presentation in outer windows creates symmetry. Very well designed.”

Kaleen Inc.:  3C9

Comments: “Stacked-stone flanked entrances crate texture and provide unique background referencing product to come. Dramatic burnt orange curved wall crates impact. Excellent lighting throughout.”

Author: editor

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