AmericasMart Expands Technology Offerings

AmericasMart® Atlanta will offer its thousands of permanent and temporary exhibitors the ability to track and optimize their at-Market buyer traffic with new lead retrieval services to be launched at The Atlanta International Gift and Home Furnishings Market® (Showrooms: Tuesday, January 6 – Tuesday, January 13; Temporaries: Thursday, January 8 – Monday, January 12) and The Atlanta International Area Rug Market® featuring the National Oriental Rug Show sponsored by The Oriental Rug Importers Association (ORIA)(Showrooms: Wednesday, January 7 – Saturday, January 10; Temporaries: Thursday, January 8 – Saturday, January 10).

Powered by Expo Logic, the lead retrieval devices will offer quick badge scanning, easy lead qualifying and note taking, and organized follow up. The devices can be rented in advance or information can be captured using an iOS device.

Expo Logic’s LeadKey™ is a light-weight handheld device that can store over 10,000 time-stamped leads which can be quickly uploaded from a secure password-protected portal. The LeadPod™ App turns an iPhone or iPad into an exhibitor’s own lead retrieval device, using the device’s camera to capture an attendee’s contact information on the spot.

“AmericasMart is committed to ensuring the success of our permanent and temporary exhibiting partners,” says Dave Savula, AmericasMart executive vice president of leasing. “Partnering with Expo Logic for lead retrieval allows us to offer them the tools to measure and expand their AmericasMart success in a totally new way.”

Author: Sally James

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