AmericasMart Gear Ups For Winter Markets
Together with strategic expansions in key product categories, AmericasMart® is launching a series of enhancements across its 7.1 million square foot campus in preparation for 2015’s first global buying event: The Atlanta International Gift and Home Furnishings Market® (Showrooms: Tuesday, January 6 – Tuesday, January 13; Temporaries: Thursday, January 8 – Monday, January 12) and The Atlanta International Area Rug Market® featuring the National Oriental Rug Show sponsored by The Oriental Rug Importers Association (ORIA)(Showrooms: Wednesday, January 7 – Saturday, January 10; Temporaries: Thursday, January 8 – Saturday, January 10).
Centerpiece of the HOME & DESIGN collection on Floor 15 in Building 1 will be the new Designer Workspace created to accommodate the on-site client consultation need of designers at Market and in daily non-Market attendance. The Designer Workspace is a 6,000 square foot space where designers can review product specifications sourced from exhibitors, develop working design sketches and study product details. The January 2015 opening of the Floor 15 HOME & DESIGN collection expands the Market’s comprehensive home furnishings product mix through the addition of more than 100,000 square feet of space created expressly for design-led furniture, lighting and home accents.
A new Floor 6 bridge between the Home & Rug collection in Building 1 and the Gift collection in Building 2 completes yet another path through all three AmericasMart buildings – ultimately ending in the permanent Immediate Resources collection on Floor 7 in Building 3. Complementing the new bridge is an update to the Floor 6 elevator lobby, matching it to those on Floor 4 and Floor 5.
The new Café on 14 on Building 2 Floor 14 enhances the shopping experience by allowing buyers to stay in the building during their Market breaks. The café is open daily for breakfast and lunch during the Market.
The January 2015 Markets set the launch of new lead retrieval services. Offered to both permanent and temporary exhibitors, the devices offer quick badge scanning, easy lead qualifying and note taking, and organized follow up.
AmericasMart also continues to update the AmericasMart app, launched at the January 2014 Market. The app delivers a greatly enhanced customer experience by making it easier for buyers to discover and explore new and existing exhibitors, categories, lines and products and to make note of Market events and promotions. Available on iTunes and Google Play, it allows buyers to browse exhibitors by floor map or in a list, and enables them to record favorite lines and categories, and to plan, organize and manage Market details to optimize their AmericasMart visit. Supporting the app is free Wi-Fi connectivity throughout the three-building campus.
