Capel Celebrates Partnership With New Biltmore Collections

Honoring its 11th anniversary in partnership with Biltmore, Capel Rugs will introduce an expanded rug collection in its Biltmore line at the October 2016 High Point Market.

“Working with a fellow North Carolina-based company that shares our values is an absolute joy,” said Cameron Capel, vice president of national accounts for Capel Rugs. “Our friends at Biltmore share similar goals while also supporting the local community. Together, we’ve created an attractive assortment of beautiful designs inspired from elements throughout the estate as well as direct replicas from actual rugs in the home, and we can’t wait to introduce our latest round of classic Biltmore rugs updated for today’s trendy colors.”

Capel Rugs currently has 11 collections of licensed rugs with Biltmore, with three additional collections planned for introduction in High Point. The new Biltmore® collections include: Century, Estate and Palisade.

“This anniversary collection is excellent and we are delighted to bring it to market,” said Tim Rosebrock, vice president and general manager of Biltmore’s licensing division. “Capel Rugs deserves great credit for making our program what it is today. Together, we’ve created a line that has stood the test of time and speaks to the exceptional legacy of Biltmore while staying relevant to trends.”

More than 25 years ago, Biltmore began working with its first licensed partners to develop furnishings and accessories that take inspiration from Biltmore House, America’s largest privately owned home, as well as from a connection to the lifestyle and heritage of the Vanderbilt family who began the estate.

Capel Rugs is one of Biltmore’s longest-running licensing partners, an association that began in 2005 with the reproduction of antique textiles from Biltmore House’s collection. The line of rugs has since evolved to include designs that are inspired by Biltmore’s gardens, architectural details, fine art objects, terrace views and furnishings.

“We are extremely pleased to be entering into a second decade of partnership with Capel Rugs and are excited about what the future holds,” said Rosebrock. “Like Biltmore, they are a family owned and operated company whose brand speaks to outstanding quality and design. We strive to work with companies that manufacture great products that reflect Biltmore’s classic and enduring style, and Capel continues to fit perfectly with that mission.”

At the Fall High Point Market being held October 22 to 26, Capel Rugs will exhibit in its showroom in Market Square, Space 112.

Author: Sally James

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