Capel Creates Virtual Tour Of High Point Showroom

Capel Rugs, America’s Rug Company™, has teamed up with Google Business View to create a virtual tour of its High Point, N.C., showroom.

During the Fall High Point Market held Oct. 18 to 23, Capel Rugs executives worked with Google professionals to capture premium-quality, panoramic images of the company’s showroom. The results are true-to-life, 360-degree views of Capel’s latest designer styles that, when viewed online through Google Street View technology, deliver an immersive, interactive tour of the showroom with intuitive navigation.

“Our virtual tour gives customers who didn’t come to market an easy opportunity to see what they missed,” says Cameron Capel, vice president of national accounts for Capel Rugs. “And those who did attend can use this technology to review what they saw and loved during their visit. This innovative tool provides buyers with the ability to tour our showroom and view our products at their own convenience on any Web-enabled computer or mobile device, from any location and at any time.”

At the October market, Capel Rugs’ introductions included several new additions to the WILLIAMSBURG® “trend meets tradition” line and Biltmore® line of licensed rug designs. In addition, the company launched a variety of new creative Capel-branded designs emphasizing the themes of Color Burst and Texture Riot.

The virtual tour of Capel’s High Point showroom, located in Space 122 of historic Market Square, is linked directly from and can be found using Google Search, Google Maps and Google+. In the coming months, Capel plans to expand its virtual tour offerings to include other company showrooms, and it will continue to update content on a regular basis.

The company debuted the virtual showroom technology in July at the summer edition of Atlanta’s International Gift & Home Furnishings Market.

“Capel is committed to providing retailers, consumers and designers with all the support they need to easily explore the company’s ever-evolving line of stylish area rugs – the most comprehensive in the industry,” said Cameron Capel. “This year’s new tools include the release of the dynamic 2014 Capel Catalog, ongoing additions to and the new Google-based virtual showroom tour.”

Author: Sally James

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