Capel Enjoys Uptick In Traffic And Sales At Summer Markets

Spurred by the increased visibility of a new showroom location (World Market Center, Space A133) and a creative mix of fresh, on-trend products, Capel Rugs saw an uptick in both traffic and sales at the Las Vegas Market held July 31 to August 4 compared to its summer showing a year ago. The company also enjoyed a solid performance at the July 13-16 Atlanta International Area Rug Market.

“We feel very encouraged by the activity we generated at this summer’s markets,” said Cameron Capel, vice president of national accounts for Capel Rugs. “In both Las Vegas and Atlanta, we had a strong appointment list of retailers and designers, and everyone we were expecting to visit came through and spent quality time with us. At both markets, people loved what they saw and we placed a significant amount of new orders for all of our introductions.

“We were especially excited by our results in Las Vegas, where both sales and attendance were up compared to the summer 2015 market.”

Four new collections gained particularly strong placements at retail for the company at this round of markets.

“Customers were excited to see our new items,” said national sales manager Jake Sweeters. “Our walk ins were up in Las Vegas with our new, convenient location.”

Customer highlights this summer included:

Callista, meaning most beautiful in Greek, is a transitional hand tufted wool design that satisfies Modern Greek fashions of beauty, timelessness and simplicity. Exuding Mediterranean vibes, this collection comes in three colorways with different-sized yarns for added textural interest. A 5′ x 8′ rug may retail for $449.

Simply Gabbeh is a hand-loomed collection of classic Gabbeh patterns from Persia that inspires the latest 1970s trends for any millennial’s favorite casual bohemian decor. Available in seven colorways updated for today’s lifestyles, a 5′ x 8′ rug may retail for $599.

“It was a split ticket on color preference [on Simply Gabbeh]. Many customers liked the more neutral grey and stucco, but others mentioned that they loved the fabulous saturation of the red clay, taos blue and turquoise colorways,” said Capel.

Kodari is a new machine made collection of traditional and transitional designs inspired from classic Nepalese hand knots and the Himalayan mountains. The collection’s abstract patterns and four subtle colors will infuse interiors with pure elegance and modernity. A 5′ x 8′ rug may retail for $699.

Barletta is a new transitional, hand knotted wool collection with muted tones and all over detailed patterns that provides any space with a great sense of sophistication and serenity. Stepping outside of our digital world, Barletta touches back to the softer elements of design. The collection comes in five colorways. A 5’6” x 8’6” rug may retail for $1,549.

“The oyster and wheat colorways [of Barletta] appeared to perform best, but I also recall a lot of attendees liking the slate and seafoam colorways as well,” said Capel.

“I had a good market and sold a variety of things new and old,” said Gil Flores, Capel Rugs Western Regional Sales Manager. “Barletta and Siam were hits as were the new colors in Barrister and Ethereal. Shattered was also well received.”

Also doing well were several additions to Capel’s licensed collections, including Viking Stripe, a new hand knotted addition to the licensed Genevieve Gorder line; Kevin O’Brien’s six new Caravan collection rugs, the first machine-made constructions in the designer’s line; and Ashland and Shalimar Resist, the first jacquard constructions Capel has produced for the WILLIAMSBURG® line of licensed “trend meets tradition” rugs. These products were being shown for the first time in Atlanta and Las Vegas.

“Our introductions were well received across a wide range of styles, constructions and price points,” said Capel. “Retailers and designers recognize that we’re working hard to deliver both fashion and value, and that we’re responding to actual needs that they see emerging among their customers. It’s a highly collaborative approach that results in stylish rugs with enhanced features that are priced for stores to effectively promote and sell.”

In Las Vegas, Capel Rugs showed in a new permanent showroom. The space features a creative design with faux-brick wall treatments, a roomy kitchen area and easy-to-shop layout.

Capel Rugs’ new Las Vegas Showroom located at World Market Center, Space A133.
“Retailers loved our new showroom,” Capel said. “It’s so accessible and open. And being on the first floor, we attracted a number of new customers we hadn’t done business with before that saw our displays as they walked by and decided to stop in.”

Next year, Capel’s Atlanta and Las Vegas market showrooms will be decked out to celebrate the company’s 100th anniversary in January.

Author: Sally James

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