Capel Offers Virtual Tours Of Showroom

Capel Rugs, America’s Rug Company™, has teamed up with Google Business View to create a virtual tour of its Atlanta showroom.

Capel's Atlanta Showroom

Capel’s Atlanta Showroom

During Atlanta’s International Gift & Home Furnishings Market held July 8-15, Capel Rugs executives worked with Google professionals to capture premium-quality, panoramic images of the company’s 9,000-square-foot Atlanta space. The results are stunning, true-to-life views of Capel’s latest designer styles, rug displays and signage.

“Our virtual tour serves as a way to show customers who didn’t come to market what they missed,” says Cameron Capel, vice president of national accounts for Capel Rugs. “And for those who did attend, it’s a great reminder of what they saw and loved during their visit. This technology provides buyers with the opportunity to walk through our showroom and view our products at their convenience — from any location and at any time.”

The virtual tour of Capel’s Atlanta showroom, located on the sixth floor of Atlanta’s Merchandise Mart, #6F2, is linked directly from and can be found using Google Search, Google Maps and Google+. Capel plans to expand its virtual tour offerings to include other company showrooms in the coming months and will update the content on a regular basis.

“Capel is committed to providing retailers, consumers and designers with all the tools they need to easily explore the company’s ever-evolving line of stylish area rugs — the most comprehensive in the industry,” said Cameron Capel. “This year’s enhancements include the release of the dynamic 2014 Capel Catalog, ongoing additions to and the new Google-based virtual showroom tour.”

Google Business View uses Google Street View technology to create an immersive, interactive experience with 360-degree views and intuitive navigation. The technology works on any Web-enabled computer or mobile device. Capel is a member of the ORIA.

Author: Sally James

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