Capel Redesigning High Point Showroom For October Market

Capel Rugs is redesigning its historic Market Square showroom for the Oct. 17 to 22 High Point Market to enhance its product presentation and improve traffic flow.

The showroom design will incorporate a “clean, efficient, 21st-century aesthetic” that will be much easier for retailers to shop, said Cameron Capel, vice president of national accounts for Capel Rugs. “With this new layout, retailers will be able to easily peruse our entire selection to find the best designs for their stores.”

The new showroom will feature additional racking systems showcasing the company’s latest rug designs as well as a wide assortment of best-sellers. Buyers will enjoy easy-to-access charging stations, a self-serve refreshment area and a coffee bar featuring fresh-brewed Starbucks coffee. In addition, the redesigned showroom boasts a “designer corner” where customers can work one-on-one with sales representatives to find the best products for their needs.

Capel will conduct a special Apple Watch giveaway to encourage retailers and designers to make advance appointments for the upcoming market. Every customer that tours the showroom with their sales representative will be eligible, with winners determined by raffle. Two Apple Watches – a “his” and “her” model – will be awarded.

During market, Capel also will continue promoting the Biltmore® For Your Home Silver Anniversary sweepstakes. The grand prize is a fully furnished bedroom, including a hand-knotted rug provided by Capel. Five Silver Anniversary winners also will be selected, with each receiving a prize of two admission tickets to Biltmore and one Biltmore® sheet set. To participate, contestants can register online at Winners will be randomly selected on Oct. 31.

Capel’s ever-popular “Draw for your Discount” incentive also will be offered during market, with discounts of 10 to 50 percent off orders placed at the show. Capel will feature new designer rugs from two of its high-profile licensees in High Point – Kevin O’Brien and Genevieve Gorder. In addition, the company will be showing best-selling rugs from its Biltmore®, COCOCOZY, Hable Construction and WILLIAMSBURG® lines of licensed product, and also introducing a variety of new fashion-forward Capel models.

“Our High Point showroom is always a ‘must see’ destination for the latest in rugs, and for this market we’ve made our customers’ shopping experience even better than ever,” said Capel. “From prizes and discounts to a fresh showroom design and a host of exciting, on-trend product introductions, we’re pulling out all the stops to make our showroom a fun – and rewarding – place to shop.”

Capel Rugs shows during the High Point Market in Market Square, Space 112.

Author: Sally James

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