Capel Reports Strong Response To High Point Introductions

Capel Rugs enjoyed a busy High Point Market this month as retailers responded enthusiastically to a variety of high-value, on-trend rug introductions.

Leading the way were several new machine-made additions to the licensed Kevin O’Brien line. They included Fiore, a new Wilton-woven, machine-made traditional design with a paisley motif in three colorways — flagstone, marcasite and Adriatic blue; and Willow, a nature-inspired design in azul and champagne colorways with a one-half inch pile. A mix of 50% polyester and 50% olefin, Fiore may retail for $449 for a 5’3” x 7’6” model; Willow, in olefin, may retail for $599 for that same size.

“Retailers were really excited about our Kevin O’Brien designs,” said Cameron Capel, president – sales and marketing for Capel Rugs. “They loved the subtle, soft texture of Fiore, as well as the intricate construction and color. Willow also was a big hit, with retailers responding to its made-in-the-USA Wilton construction and very fashionable design.”

Capel Rugs displayed a total of four new Kevin O’Brien designs in a special vignette in the front of its showroom during market, along with a variety of other textiles created by the Kevin O’Brien Studio, such as decorative pillows, bedding and throws. Capel Rugs’ other two new Kevin O’Brien rug models were Gilded Age and Brushstrokes.

“Customers loved the new Finesse-Lattice designs, especially the lovely fleur-de-lis motif that appears in a few select spots on each rug,” Capel said. “It’s kind of hidden, which makes it an unexpected surprise.”

Capel Rugs also added a new easy-care rug with Sunbrella border that uses an exclusive Biltmore® by Castelle fabric.

At market, Capel Rugs’ flagship line of Capel-branded products also was expanded with a number of fresh imported designs. Introductions include two new transitional patterns added to the Metropolis collection — Carthage and Sojourn. Machine made in Moldova on Wilton looms, Metropolis features 100% New Zealand wool in three colorways. Carthage is available in smoky blue, and Sojourn offers the option of moonstruck or portico beige. A 5’3” x 7’6” rug may retail for $449.

Author: Sally James

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