Capel Reports Strong Results At High Point Market

Two new stylish additions to Capel Rugs’ popular WILLIAMSBURG at Home® line drew an enthusiastic response at the October 19-23 High Point Market, as did a variety of other fashionable new designs introduced by the company.

Fresh colors and lush textures were the key elements in the spotlight in the Capel showroom this market as retailers and designers shopped actively for new rugs to spice up their floors. The company’s showroom traffic held steady with last year’s October event — a welcome development in this era, when fewer retailers appear to be attending market — and orders were up versus 2018, thanks to the creative assortment of trend-setting rugs that Capel introduced at the show.

“We had a great market,” said Cameron Capel, president – sales and marketing for Capel Rugs. “All of our new rugs were well received, and we generated a lot of new placements with both existing and new customers.”

Helping to spark activity was a special “Buy more, save more,” promotion, in which Capel Rugs offered discounts of 10% to 20%, depending on the number of rugs purchased. The promotion stirred a wave of new placements for both new and existing designs, according to Capel.

Generating particularly strong results for Capel this market were two new designs added to the WILLIAMSBURG at Home®  line — Arcadia and Goa Garden. Arcadia, an oversized floral rendering of a timeless 18th-century design from the archives of Colonial Williamsburg, is a hand tufted wool design in three colorways.

“This design really pops off the floor,” said Capel. “The space-dyed yarns, together with a sheered high-low texture, create a three-dimensional effect in which it appears that the floral patterns of Arcadia are floating on top of the rug.”

Designers shopping the market especially liked the sage colorway, which combines an up-and-coming green tone with a rich cream background for a very on-trend look.

Also doing well for Capel Rugs this market was Goa Garden. This hand-loomed construction with double-back treatment features hints of arabesques and paisley shapes, echoing designs on textiles exported by the British East India Company to England, and from there to British colonies, during the 18th century. Constructed of 60% viscose and 40% wool with a high-low pile texture, Goa Garden is available in three colorways.

“Goa Garden exemplifies the ‘Trend Meets Tradition’ approach of the WILLIAMSBURG at Home® line,” Capel said. “We took a very traditional, intricate paisley motif from the Williamsburg archives, and expanded the proportions so that the design became much more abstract and transitional. The design feels very current and timely while also paying homage to a classic look from the past.”

Author: Sally James

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