Capel Reports Strong Showing At April High Point Market
Powered by a slate of creative new products from its licensed designers and an assortment of special promotions and showroom amenities, Capel Rugs had a strong High Point Market this month with both attendance and written orders showing solid gains over recent markets.
Activity got off to a fast start on the morning of opening day, April 16, and showroom traffic for the first two days of market was up a robust 41% from last April’s High Point Market. Written orders also showed healthy increases, as retailers responded positively to a wide range of new designs.
“Business has been a bit tough for many retailers, so they came into our showroom looking for innovative products that offer a sharp value and a fresh look,” said Cameron Capel, vice president of national accounts. “With Capel, they know they’ll always find outstanding quality and attractive styling at prices that they are confident will sell. As a result, we had a really fantastic market with active placements across the line.”
Contributing to Capel’s success this market was its new “Uniquely Capel” initiative, which offered retailers a chance to relax and recharge while in the showroom. Amenities included free chair massages provided by licensed massage therapists, fresh Starbucks® coffee, an assortment of candy and Bellini cocktails in the afternoon and evening. The company also provided charging stations for mobile devices, enabling buyers to easily power up while shopping the space.
“Uniquely Capel is all about making our dealers’ jobs easier during market,” said Capel. “We wanted our showroom to be an inviting place where they could take a break from all the hustle and bustle that fills a typical day at market. The program was a big hit, and we’ll do it again at this summer’s Atlanta and Las Vegas markets.”
Seeking to arm retailers with the fresh products they need to spark new business in the spring and summer selling seasons, Capel Rugs introduced a variety of fashionable new designs at the April 16 to 20 High Point Market packed with style, quality and value.