Capel Reports Success At Summer Markets
Capel Rugs had a number of well-received product introductions at the summer markets in Atlanta and Las Vegas as retailers shopped for innovative, high-value rugs to spark business in the late summer and fall-winter selling seasons.
“We placed a good volume of new orders during the summer markets, even for items that are not shipping until the fall,” said Cameron Capel, president — sales and marketing for Capel Rugs. “Traffic in Atlanta seemed to be on the slow side for everybody this summer, but the retailers and designers that came in to see us really liked what they saw. In Vegas, we had two very busy days on Sunday and Monday before activity trailed off a bit.”
The Atlanta International Area Rug Market was held July 10 to 14; the Las Vegas Market took place July 28 to Aug. 1.
In both Atlanta and Las Vegas, Capel introduced new rugs across a variety of price points, styles and constructions that proved to be big hits with buyers, Capel said. Strong performers on the import side of the company’s line included luxurious traditional hand knots, artfully abstract machine mades and a new collection of contemporary rugs made from recycled PET polyester yarns.
In Capel Rugs’ domestic line, “people especially liked the new woven Seagrove, for its easy care and performance attributes,” Capel said.
Capel Rugs’ best-received new import designs at the summer markets included two sharply priced machine made collections in 100% New Zealand wool. Tribute, an addition to the popular Biltmore® For Your Home collection, takes inspiration from the legendary estate’s legacy of gathering and gracious living. Lineage, Capel Rugs’ other new machine made wool collection, features four traditional-leaning designs, including two geometrics, in four contemporized colorways, with a dense, detailed texture.
“Since Metropolis, a sharply priced Wilton-woven collection of transitional and traditional designs in 100% New Zealand wool that we introduced in 2017, has been so successful, we wanted to expand our assortment in this category,” Capel said. “The success of Metropolis gives buyers a lot of confidence that these two new machine made collections also will be strong sellers in their stores.”
