Capel To Hold ‘Selfi’ Contest At High Point

Retailers, designers and other buyers shopping the Capel Rugs showroom during this month’s High Point Market will have a chance to win one of the company’s latest rug introductions during Capel’s first-ever ‘Selfie’ photo contest.

To enter the contest, showroom visitors start by taking creative photos of themselves with their favorite new Capel rug in the company’s showroom, located in Space 112 of Market Square. Then, they email that photo to┬ápublicrelations@riversagency.com, where it will be posted to Capel’s Instagram account (instagram.com/capelrugs) and tagged with the hashtag #SelfieCapelRugEntry. Contestants also are encouraged to post images to their own Instagram accounts using that hashtag, but photos must be shared with Capel Rugs to be entered in the contest.

Viewers will be able to see all the contest entries on Capel’s Instagram page or by searching #SelfieCapelRugEntry. By clicking “like,” they will cast a vote for their favorite shot.

The contest begins on Friday, Oct. 17, at 6 p.m., the evening before the market’s official opening on Oct. 18, and continues through the end of market on Thursday, Oct. 23. New entries will be posted at 1 p.m. and 6 p.m. daily during market.

The contest winner will be determined by which photo receives the most “likes” on Instagram by the end of market. The winner will receive an 8′ x 11′ version of the rug model they singled out in their photo.

“Our ‘Selfie’ contest will be a fun way for customers to share their opinions about our new rug introductions with other market-goers,” said Allen Robertson, vice president of sales for Capel Rugs. “We have a lot of exciting new products planned for market, and it will be interesting to see which rug models generate the most ‘likes.’ “

Capel is introducing collections this market that showcase the theme of Color Burst and Texture Riot. The range of fresh looks debuting includes three-dimensional piles and patterns and colorations with an energetic edge. Among the new styles are Berkeley, a silk sari look; Burleigh, a floral motif with the look of needlepoint; and Fretwork, a classic, interlaced decorative design in three fashionable colorways from the Williamsburg® collection.

A few tips for taking a good “selfie” while in the Capel showroom: First, find a favorite new rug – Capel’s team of skilled sales representatives are available to point out all the latest introductions (these products all carry a “new” tag). Next, decide on a creative composition that includes both you and your favorite Capel introduction. Finally, hold your camera up high, smile and snap your photo.

Author: Sally James

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