Capel’s New Licensed Line Wows At High Point

Capel Rugs’ new line of licensed rugs created in partnership with famed designer Anthony Baratta drew rave reviews from retailers and designers at the Oct. 14-18 High Point Market.

“Everyone loved this new line and the spirit it conveys,” said Cameron Capel, vice president of national accounts for Capel Rugs. “Because many of the designs have a nautical or resort theme, the line was particularly well received by customers who are located near the coast, but it also did well with retailers in the Midwest and cities like Chicago and Denver.”

The new Anthony Baratta line is one of the most comprehensive launches Capel has ever made in terms of the range of constructions and price points that are represented. The line includes two collections of hand tufted designs in wool and viscose; an indoor/outdoor collection of five loop pile designs in olefin; a collection of two easy-care plaid designs a collection of two easy-care plaid designs made of eco-friendly, green product from reconditioned fibers, appropriate for indoor or outdoor use and reversible for twice the life span; two braided collections — one in wool and the other in polypropylene; and an additional braided collection in polypropylene with loop hook centers. All of the designs feature Baratta’s signature mix of Americana-inspired themes in a bold, bright palette.

“Retailers loved the clever combinations of materials, colors and textures in these designs that Tony has created,” said Capel. She added that the new line will begin shipping to stores in January of 2018.

Baratta was available for a meet-and-greet session with retailers during a kickoff party for the new collection held on Sunday, Oct. 15 in the Capel showroom. The event marked the final toast for Capel Rugs’ 100th anniversary, which the company has been celebrating throughout the year.

Author: Sally James

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