Creative Co-Op Opens Expanded Showroom In Atlanta
Creative Co-Op is reimagining the showroom buying experience in a spectacular 28,000-square-foot AmericasMart space that will set the bar for new product resources with inspirational presentations, new categories and a dedicated events space for networking, educational programming and celebrating the retail community. Set to open in January 2018, the new showroom on Building 2, Floor 10 is the largest Creative Co-Op showroom nationally and internationally.
“AmericasMart and Creative Co-Op are partners in innovation,” says Garry Schermann, senior vice president of Sales. “From inception, we have worked together to create a market experience that is memorable, inspirational and sustaining. What we will achieve in a space literally created to accommodate the Creative Co-Op business model is limited only by our collective imagination,” Schermann adds.
“Creative Co-Op is set to push the limits of the Market buying experience,” notes David Savula, AmericasMart executive vice president of Leasing. “We can’t wait to see how far they will go in an imaginatively conceived space that is absolutely unique in the trade mart community,” Savula adds.
Creative Co-Op is using the space to launch new lines and expand its product categories. Buyers visiting the showroom will find a new children’s collection and a new clothing line, Embellish, that not only features the celebrated Creative Co-Op attention to detail, but also helps to educate and empower women through the donation of a portion of its proceeds to charity.
Buyers will also find improvements like a new point-of-sale scanning software that further supports Creative Co-Op representatives as they work alongside their retail clients in selecting the items that will help them grow their businesses.
The addition of the Creative Commons space lets Creative Co-Op take the mood of the showroom into a public space and create a new experience for buyers who will enjoy a relaxing space with skyline views, cocktails and hospitality throughout the week of Market.
“Retailers who want to see the next big thing are coming to AmericasMart. They are the specialist in their neighborhood and love what they do,” says Tamra Bryant, senior vice president of Product Development. “Our mission is to present them with unique, well-priced trends showcased in an inspirational space.”
The new Creative Co-Op showroom is incorporated into The Gardens on Building 2, Floor 10. It opens at the Atlanta International Gift and Home Furnishings Market, January 9-16, 2018. For more about the market, visit www.AmericasMart.com/January.