Feizy Steps Fashion Floorward with the Launch of the john. f by Feizy Brand
New Brand Launched to Reflect the Company’s Status in Trend Setting Design
DALLAS, TX – Jan. 14, 2015 – Gianni Versace, Louis Tiffany and John Feizy…all men with a passion for beauty and a vision for what fashion trends lie ahead with their consumers. For more than four decades, John Feizy has built a company that manufactures the most highly sought after designs in the rug industry and the rebrand of the company’s current Home Collection as john f. by Feizy honors this legacy.
“We are looking forward to what the launch of this new brand means to the company,” said Leah Feizy, Executive Vice President of Feizy Rugs. “As we continue to push the envelope with fashion-forward designs and constructions, as well as introduce new partnerships with designers across the country, this new brand allows us the opportunity to expand our footprint.”
The company currently has three brands under the Feizy umbrella:
<http://www.feizy.com/UI/Product.aspx?sv=0&intCategoryTypeNo2=30>john f. by Feizy<http://www.feizy.com/UI/Product.aspx?sv=0&intCategoryTypeNo2=43> – Dynamic and trend-setting, this brand lives on the edge of what’s hot and now. Presenting dynamic color palettes created with the highest levels of quality in power-loomed, hand tufted, and woven and hand knotted constructions, the john f. by Feizy brand comprises the company’s most affordable rugs with motifs that mirror the moment in interior design. The john f. by Feizy brand encompasses more than 500 designs inside of 82 collections.
Feizy | Fine<http://www.feizy.com/UI/Product.aspx?sv=0&intCategoryTypeNo2=30> – The Feizy | Fine brand is known for its deep craftsmanship. Each design is made using the same hand-knotted construction techniques employed for centuries by artisans in countries like Pakistan and India. With deftly woven, intricate patterns taking months to produce, these rugs are made from the finest fibers including silk and New Zealand wool ensuring each one is heirloom quality and can be passed down through generations. The Feizy | Fine brand incorporates more than 100 designs in 25 collections as well as more than 200,000 one-of-a-kind rugs.
Poetic Wanderlust<http://www.feizy.com/UI/Product.aspx?sv=0&intcollectionRoyaltyNo=2> – Designed by Tracy Porter, these globally-inspired, emotionally-engaging designs capture a spirited blend of modern and soulful. The rugs of this brand include a variety of constructions from fine, hand-knotted rugs to next generation machine-made rugs made from recycled PET. Blending exuberant color and pattern combinations with whimsical flirty touches and vintage and folkloric elements, the Poetic Wanderlust incorporates more than 40 designs in 7 collections.
About Feizy Rugs
Feizy Rugs® is one of the country’s largest manufacturers of fine hand knotted, hand tufted and fashion-forward machine made rugs. Following a family tradition of four generations, Feizy Rugs has been bringing beauty to room designs and building on the foundation of exceptional quality standards established by company founder and CEO John Feizy in 1973. With headquarters in Dallas, Texas, Feizy Rugs is a five-time ARTS Award winner and the first and only Oriental rug manufacturer to have been inducted into the Accessories Resource Team’s ARTS Awards Hall of Fame.