IMC Launches New Website
International Market Centers (IMC) has launched a new proprietary website designed to highlight products and categories, enhance exhibitor discovery and simplify market planning.
As of Monday, April 23, the new lasvegasmarket.com website is live and is the culmination of two years of research, planning and implementation, according to IMC officials. The new site features a content- rich exhibitor directory and is provided free of charge to IMC customers.
“We are thrilled to bring this new tool to our exhibitor and buyer partners,” said Dorothy Belshaw, president of gift leasing and chief marketing officer. “This first release in our digital strategy is a result of listening, learning and putting our customers at the center of all decisions. We will continue to refine, enhance and personalize these digital tools in the coming months and beyond.”
Belshaw noted that the goal of the new site and digital tools is to enhance access to and discovery of Las Vegas Market exhibitors and to provide tools to buyers that will make market planning more strategic, effective and efficient.
“This is an industry-first database of products available at Las Vegas Market, tied to both exhibitors and their lines,” Belshaw said. “Exhibitors and lines can add to and refresh their database over time to help buyers search, filter, sort, discover and plan like never before.”
The new Exhibitor Directory features a search tool based on key words and relevancy tied to both exhibitors and products. Exhibitors and lines who complete their profile and share product information and images will be more visible on the site and app and will benefit from enhanced, content-rich listings including a featured image, catalogs and products available at Market.
Buyers, designers and market attendees can access new Market Planner tools that allow users to create and customize their preferred exhibitor lists, increasing navigation and time efficacy at Market. Floor maps to showrooms have been integrated into Exhibitor profiles, and integrated market registration details, including Scan & Go QR codes, are available to users who have created an account.
“Las Vegas Market strives to be an effective, efficient and compelling resource for exhibitors and buyers alike,” Belshaw said. “With the launch of this new site and the corresponding capabilities, International Market Centers is further enhancing every buyer’s experience and actively supporting the business strategies of our exhibitors, all part of our goal to enhance our role as a valued industry partner.”
Las Vegas Market is the nation’s fastest growing gift and home décor market and the leading furniture marketplace in the western U.S., presenting 4,000+ gift, home décor and furniture resources in an unrivaled market destination. Las Vegas Market features thousands of gift, furniture and home décor lines, allowing for cross-category commerce among these industries. The Summer 2018 Las Vegas Market runs July 29 to August 2, 2018. For more information, visit www.lasvegasmarket.com.