Impressive Staging Planned For AmericasMart LIVE

When Nate Berkus, Erik Qualman and other headliners step into the AmericasMart LIVE spotlights in July, they will command the attention of tens of thousands of Market attendees plus a global digital audience from a custom-built studio and stage unique in the U.S. and international home and gift trade show industry.

Beginning July 11, AmericasMart’s iconic Building 3 atrium and the AmericasMart LIVE mainstage become the center of the home and gift galaxy and the nexus of business information, thought leadership and trend-maker insights via an expansive video screen showing live and pre-recorded content from around The Atlanta International Gift and Home Furnishings Market® (Showrooms: July 11-18, 2017; Temporaries: July 13-17).

The mainstage—both the backdrop for Market speakers and the LIVE interview studio site—will employ 80 feet of high-impact screens to showcase the energy and dynamism of the Market with continuous live programming fed from across all three AmericasMart buildings, plus pre- recorded content captured in product centers and trade show halls, and at satellite events staged across the campus. Furnishings on the mainstage reflect “The Great Reset,” key trends for the lifestyle and interiors industry for Autumn/Winter 17/18 as forecasted by international trend authority WGSN. Meanwhile, in the interview studio, tastemakers and thought leaders from design, retail, manufacturing and media will discuss trends and Market happenings for AmericasMart LIVE audiences.

“AmericasMart LIVE goes well beyond what others have done—or can do—in terms of concept or staging,” says Douglas Broward, AmericasMart executive vice president of Branding. “We’re not just capturing the Market experience, but creating a unique convergence of the best that technology and live action can provide: thrilling, shareable moments that can’t be repeated or replicated anywhere else. It’s a spectacle designed to inspire.”

Operating within the AmericasMart LIVE staging is a full-service production center, creating content and sharing Market stories in real-time throughout the campus. For more information about AmericasMart LIVE and the July Market, visit AmericasMart.com/July.

Author: Sally James

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