Jaipur Living To Showcase Collection At NY NOW

For the first time, Jaipur Living is bringing its upbeat and unmistakable point of view to NY NOW®, showcasing its boutique collections of rugs, throws, pillows and poufs in space 2544 at the Javitz Center.

The company is showing next door to Zoe Bios Creative, heralding a new licensing agreement between the two fast-growing, fashion-forward lifestyle brands. Indeed, according to company president Asha Chaudhary, a Zoe Bios Creative Collection exclusive to Jaipur Living is currently in the works, set to be unveiled this Fall.

At NY NOW, Jaipur Living will offer a sneak preview of Spring ’17 introductions and an inspiring assortment that Li Kurczewski, creative director, describes as tried-and-true, in-stock product representing the brand’s beautiful, timeless core, coupled with trendier impulse items. “We want to introduce the trend-savvy buyers shopping NY NOW to our free-spirited creative aesthetic, which celebrates individuality and the everyday,” says Kurczewski. “The product we’re bringing is a snapshot of our breadth and depth, demonstrating our facility and respect for the handmade, along with innovative constructions, luxurious textures and a fresh new palette for the season.”

“Zoe Bios Creative has teamed up with Jaipur Living at NY NOW because we truly believe in our coined expression ‘Artentoure,’” says Caitlin Dinkins, co-founder of the renowned art house. “This term means full circle art environs, and we believe it is a way of life and a source of positive energy if put into practice.” Noting that the two showrooms share a wall and common area at NY NOW, she adds, “We believe that the more creative thinkers come together, the larger the hive mind builds and the sweeter the honey that is produced.”

Chaudhary calls the showroom collaboration a “visual tour de force that underscores the creative approach of two, like-minded, continuously elevating brands. We’re very excited about the new license agreement with Zoe Bios Creative and the opportunities to collaborate with these talented women moving forward. Their vision, principles and, frankly, the joy they bring to their work perfectly aligns with the direction of our brand and our ever-evolving product mix.”

Soon to come, Dinkins promises, an exquisite rug collection designed by Zoe Bios Creative and curated by Kurczewski. “We feel so fortunate to be working with such a prolific and accomplished creative, who has believed in our spirits and talents since our inception,” she says. “We feel honored to be a part of the Jaipur Living world, which is committed to giving back to the artisan communities that work with them, and to create hand-knotted artworks from single looms.”

With a free-spirited creative aesthetic that celebrates individuality and the everyday, Jaipur Living imbues rugs and textiles for the home with an upbeat and unmistakable point of view. Inspired by a model that nurtures artisans and indigenous crafts around the globe, the company’s passion for people, product and design stems from a women-centric approach finely attuned to fashion trends and how we want to live today. Boutique-like collections are a cut above and a world apart, blending respect for the handmade with a focus on innovative constructions to create one of the fastest growing home furnishings companies in the U.S.

Author: Sally James

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