Kalaty Expands Atlanta Showroom
New York, NY — For the Summer 2011 Atlanta International Area Rug Market, Kalaty Rug Corporation has expanded its AmericasMart fourth floor showroom. More than 1,100 square feet have been added in order to showcase their expansive collections of fine handcrafted area rugs. During market, Kalaty will be hosting a cocktail and hors d’oeuvres reception in the expanded space – AmericasMart 4G14 – on Thursday, July 14, from 4 – 7 pm.
Also at the summer market, Kalaty will unveil Echo and Nova, two exciting new collections of solid color contemporary and transitional area rugs both of which have unique textural appeal. The Echo Collection is modern geometry for today’s floors, featuring meticulously hand-carved tone-on-tone rug patterns handcrafted in a Lori-Loom weave from 100% premium wool. Elegant in their simplicity, the rugs in the Nova Collection feature tone-on-tone designs handcrafted in a Lori-Loom weave with a loop-and-pile technique combining premium wool and silken yarns.
“The solid colors and textural effects found in the Echo and Nova collections are something new for us,” says Ramin Kalaty, a company spokesman. “While these rugs feature solid colors, they also feature unique tones and textures, great designs and the unparalleled hand crafting that our dealers expect from Kalaty.”
Coming soon, Kalaty Rug Corporation will unveil a fully updated comprehensive hardbound color catalog that showcases the company’s extensive line of high quality handcrafted rug collections. This hardbound catalog will be available later this summer.
“Our aggressive design and marketing programs continue to pay off for us and for our dealers,” Ramin Kalaty adds. “We have experienced a positive response to the various updates we have made to our website, to our Custom Color program as well as to our design directions. We continue to make strong design statements with new product introductions, and our customers appreciate our direction.”