Kalaty Introduces Marketing App
At the January 2012 Atlanta International Rug Market, Kalaty Rug Corporation will introduce its all-new App for iPad and iPhone to the company’s extensive repertoire of marketing materials. The App for iPad and iPhone are available now for a free download from the App store. The company’s other new marketing tools include a new iPad-based kiosk and an all-new comprehensive hardbound presentation catalog of the company’s complete line. Kalaty is a member of the ORIA.
Kalaty’s new iPad/iPhone application allows the viewer to browse the impressive array of the company’s hand-made rug collections in thumbnail format, browse rugs individually with available sizes or magnified with pinch and zoom capability. Compatibility requirements for the new App: Compatible with iPhone, iPod Touch and iPad, requiring iOS 4.1 or later.
“Our groundbreaking new App for iPad and iPhone gives our dealers and their customers the ability to quickly and easily access our complete line and view our products in an elegant and intuitive way,” says Ariel Kalaty, a company spokesman. “In addition to our new App, we also have completed an elegant new hardbound presentation catalog of our full product line, and after 30 years in our previous location, we have opened a new New York showroom at 7 West 34th Street.”
While the Kalaty family rug business originated in the early 1900s in Iran, Mirza Kalaty founded Kalaty Rug Corporation in the USA in 1979. Today, Mirza Kalaty and his five sons, Ramin, Mike, Farshad, Ariel and Kamran operate the company, which is renowned for its ability to combine color and design together to create rugs that portray “Tradition for Today.” Kalaty Rug Corporation goes to great lengths to ensure that its products, manufacturing and warehousing methods conform to current sustainable standards. Kalaty showroom locations include New York, Atlanta and High Point. For more information about the company, its rug collections, marketing tools, services and programs, visit www.kalaty.com.