Loll Adds DeGeneres As Latest License Partner
Loloi has announced an exciting collaboration with ED Ellen DeGeneres as its newest licensed partner. The thoughtfully designed line will debut seven new rug collections as well as a wide range of pillows and throw blankets inspired by Ellen’s iconic style and personality. The exclusive line will launch at the upcoming January 2017 Atlanta and Las Vegas Markets.
“I’m thrilled to bring my passion for design to this unique rug collection with Loloi,” said Ellen. “I love it and I know you’re going to love it. But please, wipe your feet on one of my rugs before putting them on one of my couches.”
“What’s not to love about working with Ellen?” asked Amir Loloi, President and Owner of Loloi Rugs. “She’s funny, she’s talented, and she has a refreshing aesthetic that translates to rugs very well. I think people are going to be really impressed by the craftsmanship of the entire line. It’s sophisticated, but simple in a very ED kind of way.”
The seven debut rug collections include:
Hand-tufted by skilled artisans, the Del Rey Collection offers uniquely textured designs with the long-lasting durability of wool.
Skilled artisans hand-tuft designs onto a cotton and wool base, heightening the refined patterns in the Glendale Collection. Inspired by antique motifs, Glendale offers long-lasting resilience and comfort underfoot.
Extraordinarily plush underfoot, the hand-knotted Gramercy Collection offers the perfect solid series that fits seamlessly into any space. The hand-dyed viscose and wool yarns imbue Gramercy with rich colors that lend no two pieces quite alike.
Hand-woven by skilled artisans, the Ludlow Collection features the natural shine and smoothness of 100% jute.
Even flat on the floor, the hand-woven Kenzo Collection won’t keep a low profile. Inspired by Ellen’s eye for tribal design, these stunning all-over patterns are modernized with trending color combinations. Each design is handcrafted of 100% wool that ensures long-lasting durability anywhere you place it.
Striking and sophisticated at once, the Trousdale Collection feels even better than it looks thanks to its remarkably soft 100% viscose fiber. A current color palette brings the traditional patterns into the moment, while its power-loomed construction ensures precision in every piece.
Artisanal weavers hand-loom the Villa Collection of 100% richly textured wool. Understated and relaxed, Villa’s sheared detailing and organic color variation adds a sense of history and unique character to every piece.
For news, decorating guidelines and other updates from Loloi, connect via Facebook (www.facebook.com/loloirugs), Pinterest (www.pinterest.com/loloirugs), or the company website, www.LoloiRugs.com. For further information on Joanna Gaines, visit https://magnoliamarket.com/