Loloi Launches Justina Blakeney Collection


Loloi is excited to announce renowned designer and author, Justina Blakeney, as its newest licensed partner. Blakeney’s two rug collections, Folklore and Fable, as well as about a dozen of her pillow designs, are set to debut at High Point Market, October 17-22 in IHFC Showroom #D-320.

With colorful patterns and jungle-like motifs, Blakeney uses contrasting textures throughout her rugs and pillows to create visual interest and textural base. She draws much of her inspiration from the classic designs of Morocco, as well as from the bright and vivacious artwork from the 60’s.

“When designing rooms, I don’t think of rugs as just an accent piece, but as the foundation of the décor,” said Blakeney. “Designing my own collection means that I get to bring that ‘jungalicious’ flair that I’ve always admired to someone else’s space. I am passionate about spreading joy and design ideas, and absolutely love when people send me photos of their spaces that have been influenced by my ideas, by blog or my book.”

Justina Blakeney is a designer, author, award-winning blogger and one of the most followed design personalities on social media. Blakeney’s bohemian aesthetic emerged out of her multicultural upbringing in Berkeley, California. The convergence of cultures in her childhood home gave her an appreciation for mixing things up when it came to home décor. Her degree from UCLA in World Arts and Cultures, as well as extensive international travels also informed her aesthetic. It was this creative spirit and a love of sharing that compelled her to start a design blog when she returned to the US after living and designing in Italy for seven years. For Justina, decorating is about feeling free, having fun and getting a little bit wild. This partnership with Loloi marks Blakeney’s first product collaboration in the home space.

Blakeney will be signing copies of her New York Times best-selling book, The New Bohemians, at 3:30 p.m., Sunday Oct. 18 in Loloi’s showroom. For news, decorating guidelines and other updates from Loloi, connect via Facebook (, Pinterest (, or the company website, For further information on Justina Blakeney, visit


Author: Sally James

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