Loloi Launches Magnolia Home by Joanna Gaines Collection

Loloi is excited to announce renowned designer and TV personality, Joanna Gaines, as its newest licensed partner. Joanna’s eight rug collections, 40+ pillow designs and reversible throws, are set to debut at High Point Market, April 16-20 in Loloi’s showroom, IHFC D-320.

“The best thing about a rug is its ability to transform a space, but it can be a serious challenge to find the right one” said Gaines. “With this in mind, I’m so excited about this partnership with Loloi. Rugs are an effortless way to bring warmth, add texture and define spaces in your home, and I hope this unique, fresh and classic line will make your rug shopping experience one step simpler. No matter your style, I think we will have just the thing for you.”

“We couldn’t be more thrilled to partner with Joanna Gaines of Magnolia Home on a beautiful line of rugs, pillows, and throws,” said Amir Loloi. We’ve already received so much positive feedback from our customers on the announced partnership earlier this year, and we can’t wait to reveal the product, too. The breadth of the assortment is something Joanna and everyone at Loloi is extremely excited about. The Loloi showroom should be electric this market.”

With rich textures and bold patterns, Gaines gives contemporary styles a classic twist to bring originality, quality construction and visual appeal to every design. The new rug designs, which will be part of the Magnolia Home collection, include:

Brushstroke Collection

Beautiful colors meet bold patterns in the striking Brushstroke Collection. Each distinctive rug is hooked in India of 100% wool.  The Brushstroke collection offers an easy-to-care foundation for any room and has an added touch of playfulness with multi-colored fringe.

Chantilly Collection

Unique ombre designs featuring calming color options and fun tassels make the Chantilly rug a must-have in home decor. This hand woven rug is made in India of 100% wool.

Drake Collection

Featuring neutral earth tones in predominantly solid color ways, the Drake Collection is designed in 100% jute, bringing a textured raw elegance to any room.

Ella Rose Collection

Available in classic patterns with a fresh blue and grey color palette, the Ella Rose Collection is power loomed in Egypt of polypropylene and viscose.

Emmie Kaye   
Delicate pattern work inspired by traditional Nordic sweater motifs is the main focal point of our reversible Emmie Kaye collection. This 100% wool hand woven collection from India will bring a sophisticated touch of Scandinavia into the home.


Power loomed in Egypt of polypropylene and polyester, the Kivi collection is a classic design distressed to look modern and up to date.


Power loomed in China of 100% polyester, the Lotus collection features kaleidoscope designs in neutral colors.


This Moroccan-inspired look is hand-knotted in India of 100% natural undyed wool that is subsequently hand-knotted onto a natural wool flat weave base, making it perfect for high traffic areas.

Loloi is hosting their annual showroom party at 5:00 p.m., Sunday April 17th in Loloi’s showroom D-320. For news, decorating guidelines and other updates from Loloi, connect via Facebook (, Pinterest (, or the company website, For further information on Joanna Gaines, visit



Author: Sally James

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