Loloi Names Sorrow Director of Product Development

Steve Sorrow has been named the Director of Product Development for Loloi, according to Amir Loloi, founder and president. Sorrow will be responsible for overseeing product development for all product categories and will report directly to Amir and Steven Loloi. Steve was most recently the Owner of String Theory. Select String Theory pillows will be available to purchase from the Loloi showrooms this January and beyond.

Steve Sorrow

Steve Sorrow

“Steve is highly respected in our industry, and his extensive experience in product development will continue to advance our efforts in innovative product design,” said Loloi. “We’re very excited to have him on our team.”

“Loloi is a company that continues to be on the cutting edge of our industry and I look forward to helping them reach new heights in the years ahead,” Sorrow said. “Loloi has an incredibly talented team of forward-thinking individuals and I am certain that the New Year and new collaboration will bring great things.”

Author: Sally James

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