Nourison And kathy ireland Celebrate Partnership With New Collections
Nourison and kathy ireland® Worldwide (kiWW®) are extending their relationship and celebrating their partnership with a refreshing expansion of the kathy ireland® Home by Nourison collection of rugs, decorative pillows and poufs.
The brand’s offering has a fashion forward vision, appealing to a wide variety of audiences, from millennials to baby boomers, looking for femininity and value with timeless appeal. It is a story of classic designs that offers consumers an opportunity to extend the brand’s lifestyle into their home.
“Nourison’s partnership with kathy ireland Wolrdwide continues to strengthen and grow. Kathy’s vision comes to life through these new inspirations and timeless designs, which add depth to the collection and extend the brand story to our customers,” said Alex Peykar, Principal of Nourison.
“It is a great joy to extend our relationship with Alex and our incredible team at Nourison. Julie Rosenblum is a steward who sets the bar for managing licensing agreements. Everyone at Nourison has elevated our brand presence in powerful and creative ways. Our fashion forward steps, are beyond our imagination. We will always be grateful for this realization of our design and retail dreams. They are exquisite partners, ” said Kathy Ireland, Chair and CEO of kathy ireland® Worldwide.
The kathy ireland® Home by Nourison collaboration supports the core mission statement of “solutions for families, especially busy moms.”
New area rug collections include Seascape, Yummy Shag and Illusion. Seascape is an elegant boucle wool and sisal bordered rug that takes inspiration from the Aloha Style Guide, capturing the royal spirit of Hawaii and the warm climate of island living. Yummy Shag has a plush look and feel in an enticing array of gorgeous neutral shades. Illusion embraces casual living through modern and contemporary designs in a rich color palette of warm and cool neutrals.
Bengal is the latest addition to the kathy ireland® by Nourison Jardin Rug Collection. The world-famous garden designer Nicholas Walker brings eco-friendly jute rug to life in neutral hues with a simplicity that is looked for in today’s décor.
The Bliss Collection focuses on “solutions for the people in love” through a collection of individual bridal pillows, including Mr. & Mrs., Faith, Love and Trust, and complementing ring pillows with a removable satin ribbon. The Bliss Collection was inspired by kathy ireland® Weddings and is an extension of Kathy Ireland’s commitment to creating everlasting memories for the bride in her home.