Nourison Inks Licensing Deal With Butera
Nourison has signed a new brand licensing agreement with renowned Californian lifestyle designer Barclay Butera. The program will feature a line of distinctive rugs that will perfectly complement a myriad of popular Barclay lifestyle products. This exciting collaboration will debut at the Spring High Point Market in Nourison’s high-profile showroom located at InterHall 101.
“Barclay has a unique brand image, design style and loyal customer base that will help us reach a completely new market demographic,” said Alex Peykar, principal at Nourison. “I am very excited with the result of our collaboration. The rugs are all visually stunning and uniquely distinctive in terms of color, material, texture and pattern. Great products are a result of combining new ideas, technology and craftsmanship. I think we have succeeded remarkably in this regard with the Barclay Butera Lifestyle collections.”
On his partnership with Nourison, Butera has this to offer: “Meeting with and exploring the potential for this line with Nourison was exciting from the beginning. This company is explosive in their product development capabilities, their marketing efforts, and their customer service. We look forward with tremendous anticipation to this launch and are thrilled to be able to offer this collection to our customers who have been clamoring for rug designs of this very nature for years.”
Barclay and Nourison will co-host a debut event on Sunday April 22nd from 4:00- 6:00 PM in the Nourison showroom to celebrate the launch and show off the new line. On hand will be key staff from both Nourison and Barclay Butera Lifestyle to mix and mingle with customers, clients, designers, and press.
Nourison is a member of the ORIA.
