Nourison Launches New Website
Nourison has launched a newly redesigned website to better engage and service their customers. The new website, www.nourison.com, has been totally redesigned on both the front and backend. It displays a fresh look for the brand and includes higher quality imagery, new search filters and new functionality that allows customers to better experience what Nourison has to offer.
“Our new website is the cornerstone of our new digital marketing strategy and supports all our marketing efforts. With more of our customer base browsing online, we knew that we had to build a new digital destination that would engage our customers and make it easier for them to interact with Nourison. The new site has a greater emphasis on product and lifestyle imagery and ties in to all our social media channels to make it easier for customers to explore and share our frequently updated content,” said Giovanni Marra, director of marketing and digital strategy at Nourison.
Nourison’s new website is part of a stronger digital marketing effort that has been growing over the past few years with the hiring of new marketing talent with digital expertise. The site allows customers to easily explore thousands of products and services and interact with Nourison’s digital channels. It also includes increased functionality for Nourison’s dealers and retailers to order directly through the site and easily access product updates and other important information.