Nourison Relaunches Abboud Line
Building on the success of the re-launch of the Joseph Abboud Modern American menswear line, Nourison and Joseph Abboud have collaborated to create a new array of rug collections and decorative accents that tell the Joseph Abboud story. The line is updated, yet classic, and includes an exciting selection of area rugs and home accents woven from organic natural fibers and man made fibers. The assortment is coupled with a complementing pillow story sewn from fine materials such as organic wool, woven leather and hair on hide. All products in the line embody rich textures, tonal layers and one of kind styling, with the attention to key detailing that Joseph Abboud is known for. These products offer affordable luxury with innovation and inspiration infused into each and every item.
“Nourison has done an amazing job interpreting the Joseph Abboud DNA in our rugs and decorative pillows. The collection is rich and luxurious with warm tonal colors and textures…perfect for the next generation of home décor,” said Joseph Abboud.
“Our design team worked closely with Joseph to create new products with subtle colors and sumptuous textures that are a reflection of the true DNA of the Joseph Abboud brand,” said Alex Peykar, principal at Nourison. “These new collections are an artful combination of Joseph’s refined style, combined with a story about layered textures and Nourison’s craftsmanship,” said Peykar.
Nourison has been producing licensed rug and decorative pillow collections for Joseph Abboud for over 5 years. Some of the exciting new rug introductions include Organic Tudor, a densely hand-woven boucle natural fiber, Stone Laundered, hand-woven textured suede leather with an aged timelessness, and Sepia, featuring centuries honored designs in muted, richly pigmented hues, in wool hand-tufted rugs. These new collections represent a significant re-birth of the line with key retail pricing starting at $399 – and up for a 5’x8’ area rug.
The decorative pillow collections embody Joseph’s love of textiles and will retail from $79 to $199.
For more information, please contact Julie.firstname.lastname@example.org, executive director of licensing at Nourison.