Nourison Signs Licensing Agreement With Abboud
SADDLE BROOK, NJ (August 17, 2011) — Nourison announced that they have signed an exclusive brand licensing agreement with Joseph Abboud, a division of JA Apparel Corp, New York. The program will include powerloom woven and handmade rugs in a full range of sizes and styles. The rugs will be reflective of the Joseph Abboud brand and be made at Nourison’s manufacturing facilities in Asia. The first collection will be launched at the High Point Home Furnishings Market in October 2011.
“Joseph Abboud represents a timeless elegance, refinement, quality and classic style, which are also attributes that define the Nourison brand” said Alex Peykar, principal at Nourison. “I am confident that their brand recognition and appeal, coupled with our expertise in rug technology, manufacturing and distribution will lead to a successful program that will be beneficial to both companies,” he added.
The partnership with Nourison is a part of an aggressive strategy to expand the Joseph Abboud brand as a leader in designer, premier lifestyle products across all categories of fashion and home products. At the same time, this licensing agreement will expand Nourison’s portfolio of products into the realm of contemporary, high fashion that is characteristic of the Joseph Abboud brand. JA Creative Director, Bernardo Rojo will work closely with the Nourison development team on the design aesthetic and point of view of the rug collection.
“We’re delighted to work with a company that has established itself as a leader in the global floor covering industry. Nourison’s manufacturing abilities combined with their focus on quality product and superior service is unparalleled. This partnership underscores our strategy to work with best-in-class licensees as the Joseph Abboud® brand continues to expand,” said President of JA Apparel Corp., Kenton Selvey.