Nourison Teams With Fine Artist On Limited Edition Collection

Nourison announced that they have launched a limited edition rug collection with fine artist Lida Sherafatmand. The four hand-made area rugs are created from sections of Lida’s incredibly detailed original paintings. Lida terms her work ‘florescenism,’ with actual flowers being the main physical subject in her painting. The four designs are titled “New Altitudes, Opening Door to Blessings”, “Surrogating Raindrops”, Pulses of Love/Internal World of Goodness”, and ‘When Miracles Happen”.

“Painting is a vocation for me. I believe the art which we produce becomes part of our physical, emotional and intellectual reality. This puts a huge responsibility on my shoulders when I am creating, to make sure I give the best of me to my environment as I “immortalize’ a part of reality in the painting. I meditate, pray, and dance to get in touch with depths of beauty and strength in life,” expresses Lida. Lida is delighted to collaborate with Nourison, because she believes such a collaboration enriches further the involvement of her art with society.