WOOLS OF NEW ZEALAND AWARDED, Nov 3rd, 2010
Nov 3rd, 2010
WOOLS OF NEW ZEALAND AWARDED
Wools of New Zealand has been awarded for its collaborative work in the development of WoJo—a revolutionary sustainable textile brought to life for Starbucks coffee. The award was presented on behalf of the 2010 Campaign for Wool, convened by the HRH Prince of Wales, in association with The Society of British Interior Design (SBID). Vanessa Brady, president of SBID presented Wools of New Zealand with the award at a ceremony held in London on October 11.
Development of WoJo was conceptualized by The Formary, a New Zealand based design company charged with the challenge of converting Starbuck’s jute coffee sacks into a sustainable fabric. Having identified wool as the perfect fibre to offset jute’s propensity to shed, The Formary turned to New Zealand Trade and Enterprise who recommended Wools of New Zealand for their innovation, global expertise and industry connections. Wools of New Zealand’s sustainable Laneve traceable wool quickly became the obvious choice for transforming the coffee sacks into sustainable fabric for use within Starbucks stores.
Featured in photo, left to right: Steven Parsons, Innovations Manager, Wools of New Zealand; Elise Demboski, North American Market Manager, Wools of New Zealand; and David Hammond, European Market Manager, Wools of New Zealand