Capel To Unveil New Outdoor Collection At High Point
Capel Rugs is introducing a variety of innovative rug designs at the October 13-17 High Point Market, expanding its highly popular Biltmore® licensing program as well as its branded flagship line. Designed for use outdoors, Finesse Lattice is being offered for the first time to buyers. Capel is also adding a new easy care rug with Sunbrella border that uses an exclusive Biltmore® by Castelle fabric. Both rugs will be featured in both the Capel Rugs (Market Square, Space 112) and Castelle (IHFC Main Wing, Spaces 101 and 105) showrooms, where it will be shown as part of the company’s Biltmore® by Castelle outdoor furniture presentation. Capel is also adding outdoor Finesse Lattice rugs to its Biltmore® collection at High Point. At market, Capel Rugs’ flagship line of Capel-branded products also is being expanded with a number of fresh imported designs. Introductions include two new transitional patterns being added to the Metropolis collection — Carthage and Sojourn. Machine made in Moldova on Wilton looms, Metropolis features 100% New Zealand wool in three colorways. Carthage is available in smoky blue, and Sojourn offers the option of moonstruck or portico beige. A 5’3″ x 7’6″ rug may retail for $449. This market, Capel Rugs also will be expanding its thick, soft Worthington collection that is durable underfoot in two new colorways — seafoam and lake blue. Casual yet sophisticated, Worthington is constructed on shuttle looms in the U.S. and perfect for a wide range of room...
Capel To Expand High Profile Licensing Programs At High Point
Capel Rugs is making major expansions to two high-profile licensing programs at the October 22-26 High Point Market. The company’s introductions include a new custom-design collection being added to the COCOCOZY program as well as three new collections for the Biltmore® line. In addition, Capel Rugs is expanding its flagship line with two new braided designs. The new collections can be seen in Capel’s showroom at Market Square, Space 112. The COCOCOZY line, first introduced in 2013, is adding a new Color Block collection this market that will enable consumers to mix and match up to three colors from a palette of 12 choices, including light green, navy, black and gray. Hand loomed in India of wool, the contemporary-leaning heathered design will ship to the U.S. in 90 days from the time of order. The new Color Block rugs can be ordered in any size up to 15’ x 20’. “We’re taking a high-end, textured look that typically costs thousands of dollars and bringing it to the masses at a much more affordable price,” said Cameron Capel, vice president of national accounts for Capel Rugs. A typical pattern in the new Color Block program is designed to retail for $699 or lower for a 5’ x 8’ size. “Consumers can pick the colors that are just right for them. It’s a very elegant design in a palette of warm, soothing tones that’s right on trend with what’s happening in the market.” In addition to Color Block, the COCOCOZY collection also is adding a new machine woven design called Finesse Tower Court, and two hand tufted designs called Glace and River. Finesse Tower Court is inspired by one of Coco’s best-selling designs from her textile line and is available in four color ways — Charcoal, Spa, Capri Blue and Barley. A transitional, hand tufted design, Glace is made of a wool and viscose blend and comes in four color ways — black cream, silver grey, crystal blue maize and garnet cream. “This rug ties in very nicely with Coco’s pillows and throws,” said Capel. “We previewed it with our salespeople prior to market and everyone agreed that this new design will be a big hit.” For Capel Rugs’ Biltmore® collection, which is marking its 11th anniversary this year, three new collections will debut this market, bringing the line’s total number of collections to 15. “We can’t wait to share this latest round of classic Biltmore designs with our customers,” said Capel. “Working with our friends at Biltmore, we’ve created an attractive assortment of beautiful designs inspired by elements throughout the estate as well as direct replicas from actual rugs in the...
Capel Celebrates Partnership With New Biltmore Collections
Honoring its 11th anniversary in partnership with Biltmore, Capel Rugs will introduce an expanded rug collection in its Biltmore line at the October 2016 High Point Market. “Working with a fellow North Carolina-based company that shares our values is an absolute joy,” said Cameron Capel, vice president of national accounts for Capel Rugs. “Our friends at Biltmore share similar goals while also supporting the local community. Together, we’ve created an attractive assortment of beautiful designs inspired from elements throughout the estate as well as direct replicas from actual rugs in the home, and we can’t wait to introduce our latest round of classic Biltmore rugs updated for today’s trendy colors.” Capel Rugs currently has 11 collections of licensed rugs with Biltmore, with three additional collections planned for introduction in High Point. The new Biltmore® collections include: Century, Estate and Palisade. “This anniversary collection is excellent and we are delighted to bring it to market,” said Tim Rosebrock, vice president and general manager of Biltmore’s licensing division. “Capel Rugs deserves great credit for making our program what it is today. Together, we’ve created a line that has stood the test of time and speaks to the exceptional legacy of Biltmore while staying relevant to trends.” More than 25 years ago, Biltmore began working with its first licensed partners to develop furnishings and accessories that take inspiration from Biltmore House, America’s largest privately owned home, as well as from a connection to the lifestyle and heritage of the Vanderbilt family who began the estate. Capel Rugs is one of Biltmore’s longest-running licensing partners, an association that began in 2005 with the reproduction of antique textiles from Biltmore House’s collection. The line of rugs has since evolved to include designs that are inspired by Biltmore’s gardens, architectural details, fine art objects, terrace views and furnishings. “We are extremely pleased to be entering into a second decade of partnership with Capel Rugs and are excited about what the future holds,” said Rosebrock. “Like Biltmore, they are a family owned and operated company whose brand speaks to outstanding quality and design. We strive to work with companies that manufacture great products that reflect Biltmore’s classic and enduring style, and Capel continues to fit perfectly with that mission.” At the Fall High Point Market being held October 22 to 26, Capel Rugs will exhibit in its showroom in Market Square, Space...
Capel’s Designer Brands Ready For Summer Markets
Exploring styles ranging from bold to demure and traditional to contemporary, Capel’s team of high-profile designers continues to create beautiful floor coverings that set the standard for the rug industry. Heading into summer markets in Atlanta, Las Vegas and Tupelo, Capel’s latest additions to its licensee program, including new COCOCOZY, Genevieve Gorder, Kevin O’Brien and Biltmore For Your Home™ designs, feature awe-inspiring curves, hand-drawn lines and distinctive patterns. “With our licensee program, we work with the home fashion world’s top designers to create innovative rugs that showcase our unique strengths in styling, construction and quality,” says Allen Robertson, vice president of sales for Capel Rugs. “This market, we’re featuring an exciting mix of fresh colors, unusual textures and fashion-forward colors and themes designed to capture the imaginations of today’s increasingly sophisticated consumers.” MARKET SPECIALS 10% discount on all new introductions PLUS, buy four or more new styles and receive an extra 5% discount In Atlanta, Capel shows on the sixth floor of Atlanta’s Merchandise Mart in Showroom #6F2. Atlanta’s International Gift & Home Furnishings Market is being held July 8 through 15, and the Area Rug Market runs July 9 through 12. The showroom at Las Vegas World Market Center is in Building A, Space 226. The Las Vegas Market runs July 27 through 31. New this year, Capel will show at the Tupelo Furniture Market in Building 4, Space 4030. Tupelo Furniture Market runs August 14 through 17. Capel is a member of the...
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