Capel to Highlight Traditional With a Twist At Vegas Summer Market

Retailers and designers in the West will get their first chance to view recently revealed designs from the spring when Capel Rugs opens its showroom doors for the Las Vegas Market being held July 24 to 28 in the World Market Center’s Building A, Space A-133. The eclectic mix being introduced by Capel Rugs includes high-value machine-made designs, elegant hand knots, stylish new braids and updated Oushak and Gabbeh patterns. Most of the introductions lean traditional in their styling, but all of them have a fresh twist. Leading off the introductions for Capel in Las Vegas is Verve, a new hand-knotted collection from India made of 100% wool. The initial introduction features two colors — silver multi and ecru multi — with more colors likely to follow at future markets. Six sizes are available, including 2’6″ x 9′, 3′ x 5′, 5′ x 8′, 9′ x 12′ and 10′ x 14′, and a 5′ x 8′ model may retail for under $1,299. “The Verve collection of updated Oushak patterns lives up to its name,” said Cameron Capel, president of sales and marketing for Capel Rugs. “These fresh, unexpected designs are distinguished by their vitality and liveliness.” Carrara, a new hand knotted collection inspired by Renaissance art, is another new design that is expected to draw attention this market. Made in India with a luxurious wool and viscose blend, Carrara features a beautifully distressed finish and earthy colors inspired by mineral pigments. Options include four colorways — multi, beige blue, aqua and charcoal multi — and four sizes. “Carrara features a vintage erased pattern enlivened with color,” Capel says. Also making its Las Vegas debut is Avery, a new machine-made collection in 100% New Zealand wool featuring five patterns with a high level of detail and a vintage, laid back vibe. The range of earthy, subtle colorways includes stormy gray, stone multi, onyx/cream, slate/linen and merlot. Inspired by the success of Capel’s best-selling Metropolis collection, Avery is available in 3’11” x 5’6″, 5’3″ x 7’6″, 6’7″ x 9’10”, 7’10” x 11′ and 9’2″ x 12’5″ sizes. A 5’3″ x 7’6″ model may retail for under $699. The collection is made in Moldova on Wilton looms. Gabby, a new hand-loomed collection made in India of 100% New Zealand wool, is also being shown for the first time in Las Vegas. Simple yet elegant, Gabby’s patterns feature abstract geometric designs on open fields of color. Four colorways are available — granite, linen, oatmeal and wheat. Sizes include 2’6″ x 9′, 3′ x 5′, 5′ x 8′, 8′ x 10′, 9′ x 12′ and 10′ x 14′. A 5′ x 8′ rug may...

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Capel Publishes High Impact Print Catalog

Capel Rugs’ long, rich history as a leading U.S. producer of beautifully designed hand-woven, machine-made and braided rugs receives a bright spotlight in its new, high-impact print catalog now being distributed to retailers nationwide. The 212-page catalog devotes its opening section to Capel’s popular line of braided rugs, which the family-owned company has been producing in its Troy, N.C., factory since 1917. Today, 105 years after its founding, braided rugs remain the heart of Capel Rugs, with more than 25 different collections currently offered. Unique to Capel Rugs, this versatile and stylish construction is suitable for any home — and any room. “As I look back on the unique challenges of the past two years, I can’t help but reflect on the most valuable lesson we’ve all been reminded of: The importance of everyone pulling together through tough times,” said Cameron Capel, president of sales and marketing for Capel Rugs. “Since family, heritage and community are cornerstones of who we are as a company, we decided to emphasize our roots and legacy as a U.S. producer of high-quality braided rugs in our latest catalog.” As part of this theme, fun facts about Capel Rugs appear throughout the catalog. These “Capel Curiosity” boxes provide surprising insights into memorable moments from the company’s past, such as when a Capel rug appeared in the 1982 sci-fi movie classic, “E.T.” Designed for dealer, designer and consumer use, Capel Rugs’ comprehensive new catalog — Volume 105 in a series — features the full range of diverse rugs Capel has to offer, including flat woven, hand-knotted, hand-loomed, hand-tufted and machine-made rugs. Additional sections provide details on custom programs; licensed designer collections created in collaboration with Genevieve Gorder and COCOCOZY; and Capel Anywhere, the company’s line of durable yet stylish rugs designed for both outdoor and indoor use. In all, the new Capel Rugs catalog features more than 100 rug collectxions. The catalog’s fresh, fashion-driven design includes an extensive selection of stunning room scenes, including creative, full-page lifestyle vignettes in both indoor and outdoor settings. In addition, a wide variety of close-up shots also are featured, illustrating the style details, height/thickness and texture of rug constructions and rich colors of the Capel Rugs line. The catalog is very consumer-friendly, providing valuable insights on rug design, color and construction trends, a glossary of rug terms and more. Each rug collection is paired with lively copy that discusses the inspiration behind the design and special features to help consumers make informed shopping decisions. The catalog also includes the key information retailers need to make buying decisions for their stores, such as rugs’ fiber contents, country of origin, sizing, pile...

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Capel Generates Strong Business At High Point

Capel Rugs enjoyed a busy High Point Market this month as retailers and designers flocked to its showroom eager to see and buy new rugs to spice up their store assortments. Market winners included Fresh Braids and updated Oushak and Gabbeh patterns. Retailers applauded the new ‘Tradition with a Twist’ designs. Hot new collections included Verve, Carrara, Naturelle, Avery and Gabby. “We had a great market,” said Cameron Capel, president of sales and marketing for Capel Rugs. “We had a steady stream of appointments scheduled every day, and every retailer and designer we expected showed up. The volume of order placements and commitments also was quite strong — matching or exceeding the level of activity we experienced before the pandemic.” “It was so nice to meet with our customers in person again!” Capel added. “Verve sports a mix of funky colors, while Carrara features a vintage erased pattern enlivened with color,” Capel said. “Naturelle is neutral in tone but highly textural, and Avery boasts a laid-back, easy vibe. Gabby combines natural colors with simple designs for a look that is easy to use and layer.” Leading off the hits for Capel this market was Verve, a new hand-knotted collection from India made of 100% wool. The initial introduction features two colors — silver multi and ecru multi — with more colors likely to follow at future markets. Six sizes are available, including 2’6″ x 9′, 3′ x 5′, 5′ x 8′, 9′ x 12′ and 10′ x 14′, and a 5′ x 8′ model may retail for under $1,299. “The Verve collection of updated Oushak patterns lives up to its name,” Capel said. “These fresh, unexpected designs are distinguished by their vitality and liveliness.” Also doing well in High Point was Avery, a new machine made collection in 100% New Zealand wool featuring five patterns with a high level of detail and a vintage, laid-back vibe. The range of earthy, subtle colorways includes stormy gray, stone multi, onyx/cream, slate/linen and merlot. Gabby, a new hand loomed collection made in India of 100% New Zealand wool, also won favor. Simple yet elegant, Gabby’s subtly colored Gabbeh patterns combine abstract geometric designs on open fields of color. Four colorways are available — granite, linen, oatmeal and wheat. Sizes include 2’6″ x 9′, 3′ x 5′, 5′ x 8′, 8′ x 10′, 9′ x 12′ and 10′ x 14′. A 5′ x 8′ rug may retail for under $749. “Gabby’s subtly colored Gabbeh patterns make an understated, refined statement that is perfect for today’s relaxed lifestyles,” Capel said. Carrara, a new hand knotted collection inspired by Renaissance art, was another new design that...

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Capel To Debut New COCO and Gorder Collections In Vegas

New designs recently added to the high-profile Genevieve Gorder and COCOCOZY licensed rug programs are making their debut in the Capel Rugs showroom at the January 23 to 27 Las Vegas Market in the World Market Center’s Building A, Space A-133. The company’s flagship line is also being expanded at Market. “We’re so excited to share these stylish new rugs with customers in the West and other markets,” said Cameron Capel, president of sales and marketing for Capel Rugs. “The introductions we made to these two programs were a big hit in the fall, and we expect the latest Genevieve Gorder and COCOCOZY designs to gain even more floor space for us at the winter market.” One of America’s favorite interior fashion experts, Genevieve Gorder is an award-winning designer and TV host, appearing regularly on Netflix, HGTV including the 2021 White House Christmas Tour, Sony Channel Asia and The Design Network and as a regular contributor to the Rachael Ray show. In 2011, she teamed up with Capel Rugs to create the highly successful Genevieve Gorder rug line. “Genevieve finds beauty and inspiration in everyday life and reinterprets those elements to create one-of-a-kind designs that are playful and hip,” Capel said. At the January Las Vegas Market, Capel Rugs will spotlight a wide mix of new Genevieve Gorder designs. Introductions include four Wilton woven machine made groups in easy care 100% olefin: Deco, three architecturally inspired patterns in gray, natural and multi colorways with a high pile. A timeless marriage of pattern and shape, Deco features simple recto-linear geometries combined with a lovely curve. A 5’x 8′ rug may retail for under $349. Arrows, a group of three vibrantly colored geometric patterns in gray, natural and multi colorways. Imperfectly perfect with a hand-drawn feel, Arrows fits beautifully into any room of the house. A 5′ x 8′ rug may retail for under $349. La Fete de Dot, a high-pile design in a lively multi colorway. Suitable for any room seeking a fun accent, La Fete de Dot features sprinkles of colorful dots dancing on a cream background. A 5′ x 8′ rug may retail for under $349. Tropical Fete, a lush, nature-inspired design in three unique colorways of blue multi, red multi and sunlight multi. A 5′ x 8′ rug may retail for under $249. In addition, the Genevieve Gorder for Capel Rugs line also features two new reversible woven dhurrie rug models in 100% PET fiber recycled from plastic. For use outdoors as well as indoors, these new collections include: Azteca features simple and familiar shapes from ancient times. Azteca is available in three sizes and two colorways — indigo/taupe and multi...

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Capel’s High Point Introductions Win Favor

Capel Rugs found an enthusiastic audience for the latest additions to its COCOCOZY and Genevieve Gorder licensed rug programs at the October High Point Market. “We had a very good market sparked by a strong slate of creative new rug designs across a variety of styles, constructions and price points,” said Cameron Capel, president — sales and marketing for Capel Rugs. “We weren’t sure what to expect as far as attendance because of the lingering effects of the pandemic, but we were pleasantly surprised by the large numbers of retailers and designers who came to our showroom looking for dynamic new rugs for their floors. People were in a great mood and looking for fresh ideas to keep their businesses growing.” Also helping to kick off the launch of her new round of introductions was Colette Shelton, aka COCO, who attended a “Coffee and Cocktails with COCO” event on Sunday, October 17 in the Capel Rugs showroom. “Customers were so excited to spend time with COCO and talk with her about the inspirations behind these stylish new designs,” Cameron Capel said. Among the new COCOCOZY rugs generating buzz with Capel’s customers was Happy Day, a tufted loop construction sourced from India featuring 100% recycled PET yarns with a fun, upbeat design in meadow, marble and onyx colorways. “Texture continues to be a key element at retail,” Capel said. “Customers also liked Happy Day’s eco-friendly construction and the fun, happy design motif.” Also generating excitement at market was Cobblestone, a transitional, Wilton-woven design in 100% olefin, which comes in cream/blue and mushroom colorways. “We offered two completely different colorations for this design: the first is very colorful, and the second is quite neutral,” Capel said. During market, Capel Rugs also added two other transitional/contemporary collections to the COCOCOZY line. They include two hand tufted, 100% wool collections made in India: Escape, in denim and cloud colorways; and Pulse, in mineral/cream, graphite and mushroom/cream...

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