Capel To Unveil Range Of New Product At High Point

Capel Rugs will debut a number of fashion-forward collections at the October 13-21 High Point Market ranging from value-packed, versatile machine made rugs to exquisitely detailed hand knotted designs. Leading the way are two hand knotted traditional collections — Ashia and Marmara. Hand knotted in India, Ashia features four classic floral patterns with a plush, half-inch pile. Four colorways are available — sage/ivory, azure/ivory, ivory/multi and rust/ivory. A 5’ x 8’  model may retail for under $1,999. Other sizes offered include 8’ x 10’ and 9’ x 12’. The second new hand knotted collection being introduced by Capel Rugs this market is Marmara. Also sourced in India, Marmara is hand knotted of 100% wool with gorgeous floral patterns Each end features a lovely one-inch fringe for extra interest. Available in four colorways — pebble, slate blue, mushroom and black — Marmara may retail under $2,299 for a 5’6” x 8’6” size. Other options include 8’ x 10’, 9’ x 12’ and 10’ x 14’ sizes. “We’ve been getting a lot of requests for more higher-end items,” said Cameron Capel, president – sales and marketing for Capel Rugs. “Since consumers are spending so much time in their homes right now, they’re looking for creative ways to freshen up their spaces. Marmara offers a very upscale, sophisticated look with an erased, no-border design, and Ashia is equally captivating with its updated take on timeless floral themes.” Also on tap for Capel Rugs this market is the new Maxwell collection. Machine woven on Wilton looms in Moldova, Maxwell features 100% New Zealand wool. The nature-inspired “grass” design sports a lot of patterning but is flexible enough to work with a wide range of décor. Three colorways are available — meadow, carbon and cork. “Maxwell is similar to our best-selling Barrister collection, a beautiful, high-end, hand knotted design,” said Capel. “Because of its machine made construction, Maxwell may retail under $749 for a 5’3” x 7’10” size, making it a very affordable addition to any room.” Maxwell also is available in 3’11” x 4’11”, 6’7” x 9’10”, 8’2” x 11’6” and 9’10” x 13’ sizes. During market, Capel Rugs also will be showing several new models introduced at the summer Las Vegas Market to High Point shoppers for the first time. They include Sheridan, a flat woven collection of three upscale yet casual leather rugs with creative geometric motifs and lively, gold-splatter embellishments that was well received in Vegas. Sheridan is available in three colorways — mushroom, ebony and peony. “Ingenuity and craftsmanship shine in our Sheridan collection,” Capel said. “Using time-honored traditions, these hand-stitched leather beauties, accentuated with metallic leaf and grommets, make a unique modern statement.” To...

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Capel Reports Strong Response To Traditional Designs At Vegas

Capel Rugs enjoyed an especially busy Winter Las Vegas Market as a number of large retail chains and major independents actively shopped the line for fresh looks to spice up their floors. Alongside these retailers was the contingent of smaller merchants and independent designers that regularly visit the rug source’s popular showroom in the World Market Center’s Building A. “Our traffic was even with last winter’s Vegas market, but the level of activity seemed much busier and the amount of orders placed was ahead of 2019!” said Cameron Capel, president – sales and marketing for Capel Rugs. “Business has generally been good for retailers in the West and other regions, and there’s a lot of optimism about the prospects for growth in 2020. As a result, retailers are hungry for dynamic new designs and strong values that can generate excitement and attract shoppers.” Leading the way for Capel Rugs this market was Charise, an upscale, hand knotted traditional collection from India that features classic motifs updated for today’s lifestyles. The 100% wool rugs are available in eight patterns and color ways: Isfahan in sand, Kazak in blue multi, Keshan in champagne, Mahal in dark chocolate, Peshawar in slate ruby, Tabriz in fog blue, Ushak in scarlet and Ziegler in terra cotta. The elegant collection comes in 3’ x 5’, 5’ x 8’, 8’ x 10’ and 9’ x 12’ sizes. A 5’ x 8’ rug may retail for under $1,199. “Everyone loved the Charise collection,” Capel said. “It’s a well-priced, hand knotted design with a range of timeless designs that fits in easily with a variety of different décor.” Also doing well at the Jan. 26-30 Las Vegas Market were seven new styles added to the popular Avanti collection. A hand tufted, all-wool design from India, Avanti’s new patterns include Eleanor, in ice blue; Kazak, in slate terra; Keshan, in red/navy; Medallion, in ivory/denim; Oushak, in natural/multi; Panel in greystone; and Wyman, in ink. This collection, which features a loop pile construction, is available in 3’6” x 5’6”, 5’x 8’, 8’ x 10’, 9’ x 12’ and 10’ x 14’ sizes, as well as a 2’6” x 8’ runner. A 5’ x 8’ rug may retail for under $339. “The new patterns we’ve added this season take the collection in a slightly more traditional direction but with very on-trend, up-to-date colors,” Capel said. “The new Avanti designs offer a high level of quality at a great price, and they are set to begin shipping next month.” Also placing well at market was Bayview, a contemporary, made in the U.S. braided collection expanded with two new colorways — metal and...

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Capel Launches India Air Freight Program

Capel Rugs has launched a new air freight program for rugs imported from India that will deliver custom orders to retailers’ doors or consumers’ homes in as quickly as 2.5 months. The program starts immediately and includes a wide variety of popular hand knotted, hand tufted, hand loomed and flat woven designs from the Capel line. Custom orders of India-made products now will be fulfilled in 2.5 to 6 months with the new air freight program, versus the 3.5 to 12 month lead times for orders shipped by ocean vessels. “Our retailers are very excited about this new air freight program,” said Cameron Capel, president — sales and marketing for Capel Rugs. “Custom orders are a growing part of our business, and this program will enable retailers and designers to satisfy their customers’ requests for special sizes much quicker than in the past. The new air freight service streamlines the whole process, with orders arriving directly to our retailers and customers in a very timely manner.” The new program will cover several new rug designs introduced by Capel Rugs at the summer markets in Atlanta and Las Vegas, including: BURKE A new contemporary collection made from 100% PET yarns recycled from plastic bottles. The collection is hand loomed with double-back quality in India to deliver an easy-care, high-performance rug with a thick, lush pile. The collection comes in three colorways — aegean, charcoal (pictured) and stone — and four sizes. A 5′ x 8′ rug may retail for $649. Standard sizes of Burke will be available in domestic stock for immediate delivery starting Oct. 19. Air freight custom orders will be delivered in 3 months versus 5 months for ocean shipments. CHARISE A well-priced, upscale, hand knotted traditional collection from India featuring classic motifs updated for today’s lifestyles. The 100% wool rugs are available in eight patterns and colorways: Isfahan in sand, Kazak in blue multi, Keshan in champagne, Mahal in dark chocolate, Peshawar in slate ruby, Tabriz in fog blue, Ushak in scarlet (pictured) and Ziegler in terra cotta. A 5’ x 8’ rug may retail for $1,149. Standard sizes of Charise will be available in domestic stock for immediate delivery starting Nov. 19. Air freight custom orders will be delivered in 3.5 months versus 5.5 months for ocean shipments. NOMAD A new collection of hand knotted transitional designs with an abstract pattern made in India of 100% New Zealand wool. The semi-worsted collection features an open knot construction with a plush high/low pile. Three colorways are available – ivory/grey (pictured), ivory/navy and ivory/chestnut. Standard sizes of Nomad will be available in domestic stock for immediate delivery starting Oct....

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Capel Reports Success At Summer Markets

Capel Rugs had a number of well-received product introductions at the summer markets in Atlanta and Las Vegas as retailers shopped for innovative, high-value rugs to spark business in the late summer and fall-winter selling seasons. “We placed a good volume of new orders during the summer markets, even for items that are not shipping until the fall,” said Cameron Capel, president — sales and marketing for Capel Rugs. “Traffic in Atlanta seemed to be on the slow side for everybody this summer, but the retailers and designers that came in to see us really liked what they saw. In Vegas, we had two very busy days on Sunday and Monday before activity trailed off a bit.” The Atlanta International Area Rug Market was held July 10 to 14; the Las Vegas Market took place July 28 to Aug. 1. In both Atlanta and Las Vegas, Capel introduced new rugs across a variety of price points, styles and constructions that proved to be big hits with buyers, Capel said. Strong performers on the import side of the company’s line included luxurious traditional hand knots, artfully abstract machine mades and a new collection of contemporary rugs made from recycled PET polyester yarns. In Capel Rugs’ domestic line, “people especially liked the new woven Seagrove, for its easy care and performance attributes,” Capel said. Capel Rugs’ best-received new import designs at the summer markets included two sharply priced machine made collections in 100% New Zealand wool. Tribute, an addition to the popular Biltmore® For Your Home collection, takes inspiration from the legendary estate’s legacy of gathering and gracious living. Lineage, Capel Rugs’ other new machine made wool collection, features four traditional-leaning designs, including two geometrics, in four contemporized colorways, with a dense, detailed texture. “Since Metropolis, a sharply priced Wilton-woven collection of transitional and traditional designs in 100% New Zealand wool that we introduced in 2017, has been so successful, we wanted to expand our assortment in this category,” Capel said. “The success of Metropolis gives buyers a lot of confidence that these two new machine made collections also will be strong sellers in their stores.”...

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Capel Wows At High Point With New Collections

Two new collections of high-value, machine made wool rugs with an upscale look and feel topped the list of well-received introductions in the Capel Rugs showroom at the April 6-10 High Point Market. Leading the way was the Tribute collection, a new addition to the Biltmore® For Your Home line that includes two machine made designs  — Bazaar and Parlor — in 100% New Zealand wool. Available in a total of four creative colorways, a 5′ x 8′ Tribute rug may retail for under $749. “The Tribute collection was inspired by actual rugs at Biltmore, with the colors updated to fit the styles of today’s market,” says Cameron Capel, president — sales and marketing for Capel Rugs. “Both designs reflect the rich heritage of Biltmore, capturing the warm spirit of family and friends for which the Vanderbilt family has long been famous.”Also doing well at market was Lineage, a new collection for the Capel Rugs line that features the same type of machine-made construction and 100% New Zealand wool composition as the Tribute collection. Available in a total of four colorways, Lineage includes four traditional-leaning designs. A 5′ x 8′ rug may retail for under $749. “The new Tribute and Lineage collections both offer retailers a fashionable step-up product, with beautiful details and colors, at a very affordable price point,” Capel says. Other new licensed designs finding favor in the Capel Rugs showroom during market included Clayton, a hand tufted, block print-inspired 100% wool design with zero pile added to the WILLIAMSBURG® line. Three new collections recently added to the Genevieve Gorder line also made their debut in High Point to an enthusiastic response —  Brass Belly, a timeless Art Nouveau design featuring rows of overlapping scallop shapes in three on-trend colorways; Intersection, a bold geometric design in hand tufted 100% wool with three colorways; and Canyon, a colorful nature-inspired pattern in tufted wool with a contemporary flair. Introductions to the flagship Capel line also earned solid placements with retailers at the spring market. They included Nomad, LM Home, Seagrove and Tasanee. “We’re pleased by the orders and activity we generated this market,” Capel says. “Retailers came to our showroom in good spirits about the state of their business and were ready to buy fresh looks with a strong value proposition. We generated a great response with our latest introductions, which continue to provide retailers with the key features they need to meet the needs of today’s...

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