Capel’s High Point Introductions Well-Received

Traffic at this month’s High Point Market was light, as was to be expected during a pandemic, but Capel Rugs still was pleased by the level of activity it generated during the nine-day event. “There wasn’t a period when we didn’t have customers in the showroom, and the customers that came in were motivated buyers looking for new products to freshen up their assortments,” Cameron Capel, president — sales and marketing for Capel Rugs. “Considering the current state of things, we had a decent market.” Capel Rugs debuted a number of fashion-forward collections at the October 13-21 High Point Market ranging from value-packed, versatile machine made rugs to exquisitely detailed hand knotted designs. Leading the way were two hand knotted collections — Ashia and Marmara. Hand knotted in India, Ashia features four classic floral patterns with a plush, half-inch pile. Also sourced in India, Marmara is hand knotted of 100% wool with an intricate construction. Each end features a lovely one-inch fringe for extra interest. Four colorways are available– pebble, slate blue, mushroom and black. “Our new hand knots were very well received,” Capel said. “Marmara, a more transitional design, did particularly well. During this market, there was a lot of interest in our higher-end rugs.” At market, Capel Rugs also added fresh colors and patterns to several existing lines. Avanti, Capel Rugs’ best selling hand tufted, all wool collection from India, added two new traditional-leaning patterns — Avondale and Bartlett — each in three robustly colored colorways with a thick loop pile. The new Avanti Avondale design is available in linen, ivory multi and terra blue; Avanti Bartlett is available in blue pearl, indigo and biscotti. A 5’ x 8’ rug may retail for under $349. “Avanti continues to gain momentum thanks to its winning combination of price and quality,” Capel said. “Retailers know it’s a strong performer, and these gorgeous new designs will enable them to reach even more customers.” Also doing well this market were two new variations added to the Tasanee collection. A contemporary hand knotted collection with an abstract, painterly feeling, Tasanee has been expanded with three new colorways — charcoal multi, bluestone and alabaster. Hand knotted in India, Tasanee is a wool construction with a touch of viscose for added depth and sheen. “The three new Tasanee colorways drew a very positive response,” Capel said. “It’s a distinctive design with a rich, plush feel.” Capel Rugs’ additions to New Homestead, a recently introduced collection of domestically produced braided rugs, also generated good reviews. An updated take on the company’s iconic Old Homestead rug, New Homestead was inspired by the first chenille braided rug Capel Rugs ever created...

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Capel Reports Strong Results At High Point Market

Two new stylish additions to Capel Rugs’ popular WILLIAMSBURG at Home® line drew an enthusiastic response at the October 19-23 High Point Market, as did a variety of other fashionable new designs introduced by the company. Fresh colors and lush textures were the key elements in the spotlight in the Capel showroom this market as retailers and designers shopped actively for new rugs to spice up their floors. The company’s showroom traffic held steady with last year’s October event — a welcome development in this era, when fewer retailers appear to be attending market — and orders were up versus 2018, thanks to the creative assortment of trend-setting rugs that Capel introduced at the show. “We had a great market,” said Cameron Capel, president – sales and marketing for Capel Rugs. “All of our new rugs were well received, and we generated a lot of new placements with both existing and new customers.” Helping to spark activity was a special “Buy more, save more,” promotion, in which Capel Rugs offered discounts of 10% to 20%, depending on the number of rugs purchased. The promotion stirred a wave of new placements for both new and existing designs, according to Capel. Generating particularly strong results for Capel this market were two new designs added to the WILLIAMSBURG at Home®  line — Arcadia and Goa Garden. Arcadia, an oversized floral rendering of a timeless 18th-century design from the archives of Colonial Williamsburg, is a hand tufted wool design in three colorways. “This design really pops off the floor,” said Capel. “The space-dyed yarns, together with a sheered high-low texture, create a three-dimensional effect in which it appears that the floral patterns of Arcadia are floating on top of the rug.” Designers shopping the market especially liked the sage colorway, which combines an up-and-coming green tone with a rich cream background for a very on-trend look. Also doing well for Capel Rugs this market was Goa Garden. This hand-loomed construction with double-back treatment features hints of arabesques and paisley shapes, echoing designs on textiles exported by the British East India Company to England, and from there to British colonies, during the 18th century. Constructed of 60% viscose and 40% wool with a high-low pile texture, Goa Garden is available in three colorways. “Goa Garden exemplifies the ‘Trend Meets Tradition’ approach of the WILLIAMSBURG at Home® line,” Capel said. “We took a very traditional, intricate paisley motif from the Williamsburg archives, and expanded the proportions so that the design became much more abstract and transitional. The design feels very current and timely while also paying homage to a classic look from the...

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Capel Summer Intros Include Wide Range Of Designs & Contructions

Luxurious traditional hand knots, artfully abstract machine mades and a new collection of contemporary rugs made from recycled PET polyester yarns are among the creative new designs that Capel Rugs will be debuting at the summer markets in Atlanta and Las Vegas. Among the highlights is Charise, an upscale, hand knotted traditional collection from India featuring classic motifs updated for today’s lifestyles. The 100% wool rugs are available in eight patterns and color ways: Isfahan in sand, Kazak in blue multi, Keshan in champagne, Mahal in dark chocolate, Peshawar in slate ruby, Tabriz in fog blue, Ushak in scarlet and Ziegler in terra cotta. The versatile collection comes in 3′ x 5′, 5′ x 8′, 8′ x 10′ and 9′ x 12′ sizes. A 5′ x 8′ rug may retail for under $1,149. “We’re seeing an uptick in demand for better-end goods with a strong value proposition, and Charise fits that niche perfectly,” said Cameron Capel, president — sales and marketing for Capel Rugs. “With its beautiful, shaded colors and timeless themes, Charise provides a step-up look that’s still very affordable.” At the same time that it is strengthening the higher end of its line, Capel Rugs also is bringing out a variety of new designs in the more promotionally priced range. Introductions include Doodles, a collection of machine made modern rugs sporting abstract squiggle designs inspired by the popular art of doodling. Made on Wilton looms in Belgium, the Doodles rugs are made of 90% olefin and 10% viscose. The rugs are available in three colorways — ivory, onyx and raven — and three sizes — 5’3″ x 7’6″, 7’10” x 10’10” and 9’2″ x 12’9″. A 5’3″ x 7’6″ rug may retail for under $449. Also new to the Capel Rugs line this summer is Landis, an eclectic mix of traditional and contemporary rugs that are machine made of 100% olefin in Turkey. Cross woven with self-fringe, Landis features eight different designs: Abstract in blue multi and stone multi; Heriz in mica; Isfahan in charcoal and slate blue; Kazak in blue mist, century blue, classic red and champagne blue; Keshan in cerulean blue and crimson/navy; Kirman in ivory, Panel in multi; and Ushak in ivory blue. The rugs are available in a 2’6″ x 8′ runner as well as 3’3″ x 4’10”, 5’1″ x 7’5″, 8′ x 10′ and 9′ x 12′ sizes. A 5’1″ x 7’5″ model may retail for under $249. Mineral, another new machine made collection, features a deep, shag-like 1.5″ pile height. Made in the United States of 100% olefin yarns, the collection includes three organic, nature-influenced designs — Flamestitch, Marble and Wave...

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Capel Unveils Fresh New Designs At Spring High Point

Capel Rugs is adding several innovative designs to its licensed Biltmore® For Your Home and WILLIAMSBURG at Home® rug collections at this spring’s High Point Market while also refreshing its flagship line with a variety of new, fashion-forward, machine-made products in their showroom located at Market Square, Space 112. “Bolder colors are slowly creeping back into today’s homes after a period where everything was rather muted and neutral,” said Cameron Capel, president – sales and marketing for Capel Rugs, about the current trends in the marketplace. “Demand for quality machine-made wool rugs at a slightly higher price point also is growing, as consumers look for intricate designs with classic patterns but with updated color palettes. We’ll be showing lots of exciting new designs in these categories this market, along with some high-value braids and indoor-outdoor rugs.” THE INDOOR/OUTDOOR FINESSE MOTIF IS BEING ADD TO THE  BILTMORE® FOR YOUR HOME PROGRAM DURING APRIL’S HIGH POINT MARKET. Introductions in the Biltmore® For Your Home program include Finesse Motif, a new pattern being added to the Finesse collection. Inspired by a timeless design motif in the Billiard and Breakfast rooms of Biltmore House, the historic estate built by George Vanderbilt in Asheville, N.C., Finesse Motif features an elegant yet versatile border surrounding a soft scroll interior pattern. Four colorways are available — sage, charcoal, noir and barley. The collection is machine woven in Belgium of 100% olefin and offered in 3’11” x 5’6″, 5’3″ x 7’6″ and 7’10” x 11′ sizes. A 5’3″ x 7’6″ model may retail for under $149. In addition, Capel Rugs is introducing a new Biltmore® For Your Home collection at the April 6-10 High Point Market called Tribute that pays homage to the Vanderbilt family’s legacy of gathering and gracious living. The collection includes two machine-made designs — Parlor and Bazaar — in 100% New Zealand wool. Available in a total of four creative colorways, a 5′ x 8′ rug may retail for under $749. “The vibrant colors and playful patterns of the Bazaar rug are reminiscent of the celebrations held in various gardens of the estate over its storied history,” said Capel. “Parlor also takes similar inspiration from the rich surroundings of Biltmore, capturing the warm spirit of family and friendship for which the Vanderbilt family has always been so well known.” In the WILLIAMSBURG at Home® line, this market’s introductions include the new hand-tufted Clayton collection. Inspired by a mini-print in a late 18th-century swatch book from Manchester, England, that is now in the Colonial Williamsburg design archive, this striking 100% wool rug features graphic, playful shapes in a block print-style pattern. Casual and versatile,...

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New Designs Power Strong Results For Capel

Capel Rugs had a busy market in Las Vegas January 27 to 31 as retailers responded to a host of fashionable new imported and domestically made rugs across a wide range of styles, price points and constructions. “We had a fantastic market in Las Vegas, with strong traffic and very good orders,” said Cameron Capel, president — sales and marketing for Capel Rugs. “Our results before market had even ended were way ahead of last January. We saw lots of new customers and our current customers also were responding well to our new designs as well as other introductions from the past 12 months.” In Las Vegas, “there was a very positive energy throughout our showroom and the market as a whole,” Capel added. “Retailers are optimistic about their prospects for 2019 and are taking steps to strengthen their rug offerings with better goods like ours that offer strong margin opportunities.” Capel Rugs featured a number of new designs and line extensions at the Las Vegas Market and at the Atlanta International Area Rug Market held January 9 to 13. Leading the way for Capel Rugs was Tasanee, a new contemporary collection with an abstract, painterly feeling. Hand knotted in India, Tasanee features a wool construction with a touch of viscose for added depth and sheen. Three colorways are available, including ocean, morning dove and amber multi. A 5′ x 8′ model may retail for under $2,000. “This is a very high-end look at a much more affordable price than is typical,” Capel said. “The design is gorgeous and the subtle, on-trend colors mix and match to create a series of eye-catching designs with a dream-like quality.” Also making a big splash in Las Vegas and Atlanta were three creative new collections added to Capel Rugs’ popular Genevieve Gorder line of licensed rugs. Two of the new collections — Intersection and Canyon — feature bold contemporary patterns. Intersection, in tufted wool, is a lively geometric design. Sporting wide bands of related colors intersecting in a zigzag-like pattern, Intersection is offered in three on-trend colorways — storm, a mix of black, charcoal and grey tones; sand, a mix of earthy browns; and slate, a mix of crisp blues, white and grey. Sourced from India, a 5′ x 8′ model may retail for $449. Organic and inviting, Canyon also creatively combines bands of color in a curvaceous, nature-inspired contemporary pattern. Made in India of tufted wool, Canyon is available in two colorways — sand and storm. A 5′ x 8′ model may retail for $449. The third new collection added to the Genevieve Gorder line is Brass Belly. Inspired by a timeless Art...

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