Jaipur Rugs Renamed Jaipur Living
Jaipur Rugs Inc. has been renamed Jaipur Living Inc. The announcement comes as Jaipur celebrates more than a decade of steady growth and expansion in key categories that include the award-winning rugs that have made Jaipur a global name, as well as textile products that currently consist of pillows, poufs and throws. “We have been amazed and humbled by the company’s rapid expansion in recent years, both in size and the distribution channels we serve, as well as in the organic growth of our product lines,” said Asha Chaudhary, president, Jaipur Living. “There is so much momentum for the company, and at this stage in our evolution, the change underscores our vision for Jaipur as a true lifestyle brand, one that will continue to revolutionize the home industry with a transformative business model centered on our passion for people, product and design.” In line with the new name, following are some of the key updates the company will roll out: NEW LOGO Debuting with the new name is a refreshed logo and brand identity, showcasing the iconic Jaipur brand through a new lens that is clean, bold and graceful. JAIPURLIVING.COM The launch of com brings a visual refresh and more efficient user experience for customers. Additionally, all emails will be updated to @jaipurliving.com. @JAIPURLIVING All company social media handles will transition from @jaipurlifestyle to @jaipurliving, including Facebook, Instagram, Twitter, LinkedIn and Pinterest. “We set out to really celebrate what makes us unique with this rebrand, elevating our current look while staying authentic to what has made Jaipur a name in the industry,” said Li Kurczewski, creative director, Jaipur Living. “I think our loyalists will be quite excited by the new logo and overall look and feel of the brand. And we’re just getting started! This is only a glimpse into so much more to come as we take our creative approach to new heights in everything from product design to the showroom experience.” Kurczewski is at the helm of a new, hand-picked creative, design and marketing team, joining Jaipur in recent months and collectively bringing many years of experience working with global brands that have famously led the industry in their innovative approaches to branding and design. As part of Jaipur’s continued growth, the company has also announced the purchase of 23 acres of land in north Atlanta. Plans for a new 350,000-square-foot facility are currently underway and expected to take place in two phases beginning in January 2017. The new facility will position Jaipur to better serve its broad customer base worldwide while sustaining and supporting the company’s steady expansion. “This is without question the...
July Atlanta Market Features New Showrooms, New Lines
Home buyers will find six new or expanded area rug showrooms, many new product lines plus informative seminars, during The Atlanta International Area Rug Market, July 12-15 at AmericasMart in conjunction with The Atlanta International Gift & Home Furnishings Market July 11-18 (Temporaries July 13-17). AmericasMart is considered the premier area rug marketplace in America, a complementary component to the unmatched collection of Home product lines available during Market. The Rug Collection opens as a new exhibitor during the July Market in Building 1, Floor 3 of AmericasMart. The expanded and relocated area rug showrooms, all in Building 1 include Azra Imports, Banilivy Rug Corporation and Liberty Oriental Rugs, Inc., all on Floor 4 and Anadol and Jaipur Rugs, Inc., both on Floor 3. “The Atlanta International Area Rug Market continues to remain a vital touch point for us to connect with many key customers,” says Asha Chaudhary, president and CEO of Jaipur Rugs, Inc. “We are excited to debut our newly expanded space on the third floor of Building 1 for Summer Market. Doubling our current showroom allows us to better showcase our expanding rug line – as well as our pillow range and the other new categories we’re moving into for 2013 and beyond.” Nourison kicks off The Atlanta International Area Rug Market the evening before with glam designer Barclay Butera, at 5:30 p.m. on Wednesday, July 11. Butera, whose mantra is “beautiful yet livable design,” will feature his six new lines in the Nourison showroom, Building 1, Floor 3, Showroom 3-F-2. Early arrivals will receive a copy of Butera’s new book, “Living on the Coast!” Quantities limited. Nourison is a member of the ORIA. Designer Laurie Hickson-Smith presents “The Final Touch in Home Décor,” Friday, July 13, 11:30 a.m.-12:30 p.m., Building 1, Floor 4, Room 4-A-1. Hickson-Smith, a designer on TLC’s popular “Trading Spaces,” brings her classic and contemporary style to rooms starting with fabulous floor coverings. Buyers can drop off a business card from 9 a.m.-2 p.m. in Building 1, Floor 3 Thursday, July 12 and enter a raffle for a Kindle Fire. At 2 p.m., cool off with a complimentary ice cream and watch the drawing. The raffle will be repeated from 9 a.m.-2 p.m. in Building 1, Floor 4 Friday, July 13 and in Building 1, Floor 5 Saturday, July 14, and ice cream and the drawing will take place at 2 p.m. on both days. As part of the ongoing educational programming for experts and those interested in learning, there’s a full lineup of Oriental Rug Retailers of America (ORRA) seminars: • “In the Dragons’ Shadow: Dragon Rugs and the Legacy of...
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