Nourison Relaunches Abboud Line
Building on the success of the re-launch of the Joseph Abboud Modern American menswear line, Nourison and Joseph Abboud have collaborated to create a new array of rug collections and decorative accents that tell the Joseph Abboud story. The line is updated, yet classic, and includes an exciting selection of area rugs and home accents woven from organic natural fibers and man made fibers. The assortment is coupled with a complementing pillow story sewn from fine materials such as organic wool, woven leather and hair on hide. All products in the line embody rich textures, tonal layers and one of kind styling, with the attention to key detailing that Joseph Abboud is known for. These products offer affordable luxury with innovation and inspiration infused into each and every item. “Nourison has done an amazing job interpreting the Joseph Abboud DNA in our rugs and decorative pillows. The collection is rich and luxurious with warm tonal colors and textures…perfect for the next generation of home décor,” said Joseph Abboud. “Our design team worked closely with Joseph to create new products with subtle colors and sumptuous textures that are a reflection of the true DNA of the Joseph Abboud brand,” said Alex Peykar, principal at Nourison. “These new collections are an artful combination of Joseph’s refined style, combined with a story about layered textures and Nourison’s craftsmanship,” said Peykar. Nourison has been producing licensed rug and decorative pillow collections for Joseph Abboud for over 5 years. Some of the exciting new rug introductions include Organic Tudor, a densely hand-woven boucle natural fiber, Stone Laundered, hand-woven textured suede leather with an aged timelessness, and Sepia, featuring centuries honored designs in muted, richly pigmented hues, in wool hand-tufted rugs. These new collections represent a significant re-birth of the line with key retail pricing starting at $399 – and up for a 5’x8’ area rug. The decorative pillow collections embody Joseph’s love of textiles and will retail from $79 to $199. For more information, please contact Julie.rosenblum@nourison.com, executive director of licensing at Nourison....
Nourison To Launch Abboud Pillows At High Point
Nourison will launch a collection of decorative pillows to its popular Joseph Abboud line at the April High Point market. The pillows range from hair on hide, beaded , leather to basket weave, and a shag in a multitude of textures and fabrications. The pillows will retail from $79 to $199 and range in size from 12”x12” up to 20”x20.” Nourison is a member of the ORIA. “This is a logical expansion of our Joseph Abboud line,” said Alex Peykar, principal at Nourison. “These pillows perfectly complement the Joseph Abboud rug collections in terms of color, texture and design. Our decorative accents division has grown significantly in the past year and we think it adds significantly to our product offering for the home furnishings market,” he added. “The Joseph Abboud pillows are the epitome of contemporary home fashion and reflect our unique design aesthetic in a wonderful way,” said JA Creative Director, Bernardo Rojo. “I am very excited about this new collection of over forty pillows. Every one of them is a remarkable, handmade, masterpiece.” In addition to decorative pillows, Nourison’s Joseph Abboud line comprises a range of sophisticated rugs in a full range of sizes and...
Nourison Launches Abboud Collection
Nourison introduced the much-anticipated Joseph Abboud rug collection with an exciting launch party on Tuesday, September 27, 2011 at the company’s new showroom at 295 Fifth Avenue in New York City. The event, which was co-hosted by Joseph Abboud Creative Director, Bernardo Rojo, was well attended by members of the trade and consumer media as well as key buyers and retailers in the region. Nourison is a member of the ORIA. The collection includes powerloom woven and handmade rugs in a full range of sizes and styles. The rugs are reflective of the Joseph Abboud brand and made at Nourison’s manufacturing facilities. The first collection will be available at the High Point Home Furnishings Market in October 2011. “Joseph Abboud represents a timeless elegance, refinement, quality and classic style, which are also attributes that define the Nourison brand” said Alex Peykar, principal at Nourison. “I am confident that their brand recognition and appeal, coupled with our expertise in rug technology, manufacturing and distribution will lead to a successful program that will be beneficial to both companies,” he added. “We’re delighted to work with a company that has established itself as a leader in the global floor covering industry. Nourison’s manufacturing abilities combined with their focus on quality product and superior service is unparalleled. This partnership underscores our strategy to work with best-in-class licensees as the Joseph Abboud® brand continues to expand,” said Kenton Selvey, President of JA Brand Group. The partnership with Nourison is a part of an aggressive strategy to expand the Joseph Abboud brand as a leader in designer, premier lifestyle products across all categories of fashion and home products. At the same time, this licensing agreement will expand Nourison’s portfolio of home products into the realm of contemporary, high fashion that is characteristic of the Joseph Abboud brand. JA Creative Director, Bernardo Rojo will work closely with the Nourison development team on the design aesthetic and point of view of the rug...
Nourison Signs Licensing Agreement With Abboud
SADDLE BROOK, NJ (August 17, 2011) — Nourison announced that they have signed an exclusive brand licensing agreement with Joseph Abboud, a division of JA Apparel Corp, New York. The program will include powerloom woven and handmade rugs in a full range of sizes and styles. The rugs will be reflective of the Joseph Abboud brand and be made at Nourison’s manufacturing facilities in Asia. The first collection will be launched at the High Point Home Furnishings Market in October 2011. “Joseph Abboud represents a timeless elegance, refinement, quality and classic style, which are also attributes that define the Nourison brand” said Alex Peykar, principal at Nourison. “I am confident that their brand recognition and appeal, coupled with our expertise in rug technology, manufacturing and distribution will lead to a successful program that will be beneficial to both companies,” he added. The partnership with Nourison is a part of an aggressive strategy to expand the Joseph Abboud brand as a leader in designer, premier lifestyle products across all categories of fashion and home products. At the same time, this licensing agreement will expand Nourison’s portfolio of products into the realm of contemporary, high fashion that is characteristic of the Joseph Abboud brand. JA Creative Director, Bernardo Rojo will work closely with the Nourison development team on the design aesthetic and point of view of the rug collection. “We’re delighted to work with a company that has established itself as a leader in the global floor covering industry. Nourison’s manufacturing abilities combined with their focus on quality product and superior service is unparalleled. This partnership underscores our strategy to work with best-in-class licensees as the Joseph Abboud® brand continues to expand,” said President of JA Apparel Corp., Kenton...
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