Kalaty To Debut High End Collections At Winter Markets
At the coming 2017 winter markets in Atlanta and Las Vegas, Kalaty Rug Corporation will introduce more than 10 new high-end handcrafted area rug collections as well as debut two impressive catalogs: a 440-page full-line catalog, plus a stylish stand-alone catalog for the licensed Natori Collection. The new comprehensive Kalaty catalog showcases the company’s wide-ranging hand-knotted rug collections of classic traditional, transitional and clean-lined modern rugs. The Natori Collection catalog displays the three dynamic rug series comprising Kalaty’s licensed rug collection with renowned fashion and textile designer Josie Natori. Lhasa, the newest Natori rug series, features Josie Natori’s East-Meets-West design aesthetic through seven abstract designs making their debut at winter 2017 markets. “We are extremely proud of these new catalogs, which represent a more contemporary attitude than past catalogs. They reflect our new brand image which is visible in everything from our newly remodeled website to our product designs as well as our overall corporate direction,” says company spokesman Ariel Kalaty. “A 440-page comprehensive catalog was an ambitious undertaking, but we feel confident that our dealers and interior designers will find it to be another of the useful tools we offer our customers. For the Natori catalog, we worked closely with the Natori company to ensure that this catalog remains faithful to their brand’s exacting graphic standards. This is yet another marketing piece we are pleased to share with our customers. We continue to be honored by our association with such a venerable, high-fashion brand as Natori.” Each season Kalaty goes to great lengths to add relevant new styles in a range of constructions, textures and patterns to its broad line of heirloom-quality handcrafted rugs. Each of the company’s dynamic new introductions for winter 2017 markets represents the company’s ongoing commitment to remain at the forefront of trends in color, texture and design. The new collection introductions range from modern takes on traditional motifs to borderless transitional styles to dynamic abstract contemporary designs many of which feature meticulous hand-carving and unique textural effects. “The demand for fresh contemporary and transitional designs at the high end continues to rise and has become a contributing factor in the number of modern styles we have introduced in recent years. We don’t anticipate that direction to slow any time soon,” says Ariel Kalaty. “We always look forward to these markets and our interactions with dealers and the designers in attendance. We anticipate their positive feedback with regard to our new products as well as our company’s direction,” Kalaty adds. Among the new collections for winter 2017: Elara Collection Borderless modern inspirations with erased effects and high-low carving, the Elara collection makes a high-fashion...
Kalaty Adds Android Capability To Popular App
Kalaty Rug Corporation is pleased to announce that in addition to its highly popular app for iPad and iPhone, the company’s app is now available for Android devices through Google Play. The Kalaty app is just one of the company’s many useful marketing tools available that help dealers and consumers “Discover The Kalaty Difference.” Among its many features, the Kalaty app allows viewers to browse the company’s impressive array of superior quality hand-made rug collections in thumbnail format, view rugs individually with available sizes, as well as the ability to magnify details with pinch-and-zoom capability. “Our app continues to give our dealers, their customers and consumers the ability to quickly and easily access our complete line and to view our products in an elegant and intuitive way,” says Kamran Kalaty, a company spokesman. While the Kalaty family rug business originated in the early 1900s in Iran, Mirza Kalaty founded Kalaty Rug Corporation in the USA in 1979. Today, Mirza Kalaty and his five sons, Ramin, Mike, Farshad, Ariel and Kamran operate the company, which is renowned for its ability to combine color and design together to create rugs that portray “Tradition for Today.” Kalaty Rug Corporation goes to great lengths to ensure that its products, manufacturing and warehousing methods conform to current sustainable standards. Kalaty showroom locations include New York, Atlanta and Las Vegas. For more information about the company, its rug collections, marketing tools, services and programs, visit...
Kalaty To Host Atlanta Event
Kalaty Rug Corporation will host a special event during the Atlanta International Rug Show in honor of their newest licensed rug collections – Newport Mansions and Portfolio by Parisa. The party, which includes cocktails, hors d’oeuvres and live music, will be held from 4 – 7 pm on Thursday, January 10, at the company’s AmericasMart showroom, 4-G-14. Designer Parisa Abdollahi and representatives from The Preservation Society of Newport County will be special guests of honor at the event. The Preservation Society’s representatives will be present throughout the market to talk about the historic homes of Newport, Rhode Island, and the various inspirations for this special rug collection. In addition, there will be special signage depicting many of the Newport Mansions. Founded in 1945, The Preservation Society of Newport County is a private non-profit education organization, which through donated funds, gifts, bequests and loans, is today able to display one of the most extraordinary cross sections of American architecture and interiors in the country. The houses, cottages and mansions of Newport’s “Gilded Age” are preserved as museums that provide the world with a place to appreciate and study America’s rich architectural, artistic and decorative heritage from the past 250 years. Kalaty has proudly joined a list of companies who produce authorized reproductions and adaptations of objects in The Society’s vast collections, which helps to sustain the Society’s mission of educating the public as well as preserving and maintaining these historic houses. Kalaty is a member of the...
Kalaty Rug Corporation Relaunches Website
Kalaty Rug Corporation announces that it has redesigned and re-launched its website, www.kalaty.com. In addition to an entirely new and updated look plus a more user-friendly format, the company’s website contains a number of new as well as improved features: On the home page, new and better visuals that announce news, special events as well as introductions. What’s New section that shows and describes all the latest introductions. Advanced Search functions that filter inventory by collection, size, style, color, weave or all of these. This user-friendly search function enables the user to more easily locate a specific rug instead of having to scan through the entire product line to locate it. For the first time, the Collections section begins with a representative image depicting each rug collection. When the user clicks on a collection’s icon/image, all rugs available under that collection heading are immediately displayed. Also within the Collections section, there are larger images plus more detailed descriptive information about each rug. Each rug is more accurately described including weave, materials, additional colors, if available, custom color ID, etc. The ability for the user to forward a link of a specific rug to another person directly from the website. An updated Rack & Merchandising section showing all merchandising options that Kalaty makes available to its dealers. A robust advertising bank that displays all of the materials available at no charge for dealers to use for their marketing efforts. Video section with updated content. Social networking functions that delight and engage consumers, designed to drive consumers directly to Kalaty dealers. “We have worked tirelessly to design a website that is both dealer and consumer friendly,” says Ramin Kalaty, a company spokesperson. “We are proud of the new look, and we feel that this new website is a reflection of the company’s direction forward. While it is important that we make doing business with us easier and more pleasant for our dealers, it is also important for Kalaty to reach out to consumers to demonstrate the depth, breadth and superior quality of our handcrafted, fashion-forward, eco-friendly product line. There is no better way to demonstrate this than through our newly updated, more consumer-friendly website.” Kalaty is a member of the ORIA....
Kalaty Unveils New Bolton Catalog
Kalaty Rug Corporation announces that it has produced an updated version of its popular Carol Bolton Vintage Rug catalog. The Carol Bolton Vintage Rugs for EJ Victor by Kalaty collection and catalog were first introduced in 2008. Since then, the Carol Bolton Vintage Rugs collection has grown substantially and has become one of the company’s most successful collections. The new catalog now represents the full breadth of the collection and will soon be sent to dealers. Kalaty is a member of the ORIA. Designed by renowned designer Carol Hicks Bolton, the rugs in this collection reflect Bolton’s discerning eye for color, texture, style and her love of antiquity. Like her renowned furniture and fabrics, each Carol Bolton Vintage Rug has the look and feel of an heirloom or an exquisite a relic from the past that is infused with qualities rarely seen in today’s marketplace. Carol Bolton Vintage Rugs feature 100% hand-spun wool and the expert handcrafting found in all Kalaty products. These exceptional rugs feature unequaled attention to detail through handwork, through finishing, as well as through the intentional hand distressing that infuses each rug with the antique qualities for which all of Carol Hicks Bolton’s designs are...