Loloi Launches Winter 2021 Virtual Market

Premium textile leader Loloi has launched its Winter 2021 Virtual Market for customers to explore the company’s newest introductions in an interactive, online format. The Virtual Market offers an easy-to-view, visual presentation for those unable to attend the Dallas or Las Vegas Markets in person or visit the Loloi showroom. Available on Loloi’s website at https://www.loloirugs.com/collections/virtual-market and running throughout the spring, the landing page features a complete video presentation of Loloi’s line up of Winter 2021 new introductions, including 11 new rug collections from the Loloi and Loloi II brands. According to Cyrus Loloi, Principal, all the new introductions are linked from the landing page for ease of reference and for more information on each design. Besides the video presentation, customers can shop all the new collections and schedule a personalized virtual tour. “Our Virtual Market last fall was a big hit and we wanted to offer it again for the winter markets,” said Loloi. “This format gives buyers the option to watch a showroom video presentation safely and online on their own time, or they may request a tour in real-time, led by a Loloi sales representative. Either way, it’s a convenient format for viewing the latest collections until we can all safely get back together in...

Read More

Loloi Hosts Virtual Trunk Sale For Design And Retail Customers

Premium textile leader Loloi announces it has launched a “Virtual Trunk Show” for customers to explore the company’s latest offerings in an interactive, online format. Accessible on Loloi’s website – www.loloirugs.com – the event will run Aug. 24-Sept. 6, and will include an immersive 3D showroom experience from the Loloi Found & Made showroom in the Dallas Design District. The event offers customers an opportunity to browse the latest one-of-a-kind rugs, pillows and wall art, and includes a 15-minute video where Cyrus Loloi, Principal, and Steve McKee, Vice President and General Manager, tour the showroom to highlight products in more detail. Through the 360-view virtual tour, guests can “wander” through the showroom and can click on products to reveal product information, images and pricing. It also features the ability to request Zoom tours with a sales rep for a more personalized experience. “Our Virtual Trunk Show is a new, exciting way for us to stay engaged with our customers and show them our very finest one-of-a-kind textiles”, says Cyrus Loloi, Principal. “We decided not to attend Las Vegas Market for the health of our customers and staff, so this is an innovative and safe alternative. While it is almost impossible to replace the in-person showroom experience, we believe customers will enjoy the convenience and most importantly, inspiring products, within our Virtual Trunk...

Read More

Loloi Introduces Wall Art Line At High Point

Loloi announces it has added a new product category to its extensive offering. Debuting more than 140 pieces at the Spring High Point Market, the premium textile producer will unveil its new line of wall art that includes one-of-a-kind pieces. Staying true to Loloi’s core competency, the art is textile-driven, and will offer a fresh approach to this established category. The wall art pieces are assembled and framed at Loloi’s Dallas headquarters by a specialized team of artists, and feature a variety of construction techniques including stitched fabrics, embroidery, fabrics on pins, woven yarns, textile collages, felted wool, woven mud cloths and more. Wall art sizes will range from 7’’ x 12’’ to 54’’ x 44’’, and will come in a variety of frame types, including wood frames and shadow box acrylic. One-of-a-kind pieces willrange from small to large as well and will be available for purchase at the upcoming High Point Market in Loloi’s newly expanded showroom. “From the beginning, our goal was to bring a fresh take on the established wall art category,” said Amir Loloi, founder. “We believe with our expertise in textile design, these pieces are a natural extension of what we do well. Buyers can expect a program that’s both beautiful and different from anything else out there. We can’t wait to show everyone at High Point. We expanded the showroom significantly to display this category proudly.” The entire program will become a regular part of the product assortment Loloi brings to all showrooms going forward and will also be available on Loloi’s website at a future...

Read More

Loloi Launches New Website

Premiere rug and textile leader Loloi is announcing the launch of its new website (loloirugs.com). According to Cyrus Loloi, Principal of Loloi Rugs, the new site is fueled by customer feedback the company received over a year ago, leading Loloi to create a better, faster experience that serves customer needs. Loloi claims improved search, ease of ordering, order history, and overall user interface—especially on mobile—were the primary focus of the redesign.  “While trade shows remain an important way to engage with customers and show new products, we know that customers are browsing and ordering before and after shows as well. We think of the new site as a go-to resource for Loloi dealers the majority of the year we’re not at market,” adds Loloi. The site will also include such enhancements as: Increased number of product images, as well as product video demonstrating the details of certain collections. Complete access to all Loloi rugs, pillows, and throws. Faster filters to make browsing seamless. One-of-a-kind rugs, which previously were not shown online. Real-time order information for dealers, including shipment tracking and invoices. Featured on the new site will also be exclusive landing pages dedicated to Loloi’s collaborations with Magnolia Home by Joanna Gaines, ED Ellen DeGeneres, Justina Blakeney and the new Rifle Paper Co. x Loloi collection. As always, Loloi will offer its dealers an array of free resources, such as its 2019 Loloi Catalog and Rugs 101 guide, which allow them to stay ahead of the curve and offer their consumers unparalleled expertise and know-how. Trade professionals interested in creating an account to shop online can visit Loloi’s Become a Dealer...

Read More

Loloi Releases New Catalog

Loloi announced that it has released its 2019 catalog, the company’s special 15thAnniversary Edition. The photo-rich publication includes more than 625 pages full of product photography and descriptions, as well as feature articles on Loloi’s collaborations with Magnolia Home by Joanna Gaines, ED Ellen DeGeneres, Rifle Paper Co. and Justina Blakeney. Beautifully designed as an inspiring resource for retailers and interior decorators alike, the 2019 catalog is available in print form, and is also online at https://issuu.com/loloi/docs/2019_catalog_issuu_revised. According to Cyrus Loloi, principal, the catalog beautifully tells the backstory of Loloi’s very successful licensed collaborations, and also showcases each collection in vivid detail, using close-ups to show texture, as well as beautiful room scenes of all Loloi rug collections. The annual tome also includes full product information, cleaning and care tips, rug pads, showroom information, sample display information, a dealer FAQ, and a construction + style index. “Our 2019 catalog celebrates our 15thAnniversary, giving customers a stunning look at our collections in beautiful fashion,” said Loloi. “And as always, our annual opus on rug and pillow design is printed on thick, premium paper designed to last throughout the year, for use at work or as a great showpiece on your favorite coffee table.” In previous years, Loloi’s catalog has been the recipient of the American Inhouse Design Awardin the “Best Catalog” category, which recognizes outstanding work by in-house...

Read More