2013 Calendar Available Now From Shaper Productions
Paul Shaper of Paul Shaper Productions announced that 2013 Woven Treasures Advertising Calendar is ready for press. This ‘tried-and-true’ promotion vehicle promises to generate referrals due to its museum quality images and reproduction. “In a world increasingly focused on high tech gadgets says Shaper, “a lot of marketing methods used 50 years have been forgotten but still pack a powerful punch. That’s because of two reasons: One, they never really lost their marketing power and two, many people today have never seen it used properly before, if at all. To make a lasting impression on today’s sophisticated prospect, a promotional calendar has to go beyond ordinary. It has to be of such a high calibre and value that people will cling to it long after it expired.” The good news is with modern technology, that kind of quality is very affordable. Paul Shaper Productions has been producing museum quality calendars for the area rug industry over two decades. According to Paul Shaper, “The old world method still works beautifully. The calendars are like incredible works of art people just can’t seem to resist displaying. Many find the remarkable images and informative reference guide of such high value they hold on to them for years. “Once they’re on the wall, your elegantly printed marketing message on the calendar acts as a gentle but constant reminder of your business. And it does it an entire year for only about a penny a day. It’s no wonder business owners who give these as gifts to ALL their clients and referral sources create business with them year after year.” Orders for early delivery are being finalized now. To learn more about how affordable, museum quality calendars and other promotional materials can generate new business for you, contact Paul Shaper: paul@orientalcarpets.com or visit...
Shaper Productions Releases 2012 Calendar
Orders are now being finalized for the second edition of 2012 “Woven Treasures” advertising rug calendar. It’s from Paul Shaper Productions, celebrating their 20th anniversary in publishing this unique form of advertising. Rug retailers are now delivering the calendars to their customers. Some of the repeat customers include Sharians, Castle Cleaners, Landry & Arcari, Serafians, Kebabians and Essis and Sons who have their custom message imprinted on each month and cover. Chicago retailer, Mark Allegretti of Allegretti’s, has been giving out thousands of “Woven Treasures” calendars for 15 years and claims…“We spend a lot on advertising and the results from my giving these out creates publicity and business. They work as I give it to those who have bought rugs or have had them cleaned as well as to business associates who refer me.” “Wall calendars continue to be a leading advertising vehicle, why”? Asks Paul Shaper, “Because even in this high tech world, people are creatures of habit and love to display their interest on their walls. They offer at a glance, an instant view of their dates and appointments and it’s faster than fumbling around with the computer. Look around; you’ll see everyone has one in his or her office and home.” According to Betsy Arnold of ORRA (Oriental Rug Retailers of America)…” the Shapers travel every year to the Far East to capture stunning photographs of the areas and the rug-weaving people. Every year a new calendar emerges, each more beautiful than the last. ORRA has been ordering them each year as a beautiful gift to our members and to attract new ones. Many members order them each year and I highly recommend using these calendars in your marketing.” The entire calendar may be viewed on their website, www.orientalcarpets.com or call Paul Shaper at (800)...
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