2017 Woven Treasures Ad Calendar In Second Edition
Just in time for this holiday season, Paul Shaper Productions is publishing their annual rug industry “Woven Treasures” Advertising Calendar for 2017. Due to the first edition selling out, a second limited edition will go to press immediately. It’s the 26th year in the production of this unique wall hanging advertising rug calendar. Paul & Tammy Shaper travel to the rug centers of the world to capture the compelling art and culture which serves as a rich background for the stunning rug collection offered by leading importers and retailers. Retailers and cleaners give the calendars out to their customers and referring affiliates with their advertising message elegantly printed on each month. To offer a gift that may be kept and referred to now and after 2017, the calendar additionally contains two valuable rug guides, “How to Care for Your Rug” and “How to Select An Oriental Rug” In this world of digital phones and computers, Shaper says that “we have found a niche for retailers and cleaners that want to give out something personal that reflects their thoughtfulness and dedication to their qualified customers who love rugs. Qualifying who get them with a marketing plan is the key to their success.” Joe Gable of Serafian’s, Albuquerque NM an 20 year user/consumer says: “I consider the calendar an essential part of my marketing and a favorite among customers. We use them at parties, in store hand-outs and mail them out. I like it because it keeps my name in front of my customers 24/7 and now using it over social and blog media. I have increased my orders to 1500 these past several years.” Shaper also provides customers with a motion advertisement that retailers/cleaners post on their websites, Facebook and blogs offering the calendar. Customized calendars prices: $3.00 to $8.50 depending on quantity Non-custom calendars are also available for more budget oriented gift giving. All details are available on the company’s...
Shaper Releases 2014 Calendar
Paul Shaper Productions is finalizing orders for 2014 “Woven Treasures” the advertising rug calendar that is customized for rug retailers, cleaners and exhibitions. “Calendars are scheduled to be out by the end of September,” says Paul Shaper, as customers have requested more time to build a marketing plan that includes web and social media. To support this development, Shaper now offers free custom calendar displays for web, social media & email. The retailers/cleaners will then display their calendar on their web, tweets, & email inviting prospects to reserve their calendar or to stop by and pick one up. A short entertaining music YouTube video is available to be posted as well, demonstrating how the calendars are printed. For decades, Paul and Tammy Shaper have traveled to the rug centers of the world to capture the fascinating story telling images of the remarkable weaving cultures for their customers’ advertising…images that instantly communicate the value of handmade rugs! The rug collection for 2014 features stunning antiques, recreations, and trend setting works of art! Accented with exquisite story telling images “Woven Treasures” has proven to be the perfect affordable advertising gift that builds business. Its beauty assures retailers/cleaners that their customers, who love rugs and appreciate their services, will proudly display their message 24/7. An extra bonus month for December, 2013 is added to the 2014 calendar. Why a hard copy calendar in this age of electronics? No fumbling with Ipods or cell phones – wall calendars at a glance, are still the most popular and the quickest way to access dates and appointments. Joe Gable of Serafian’s of Albuquerque says, ” We have been building customer relations for 16 year now with these artistic calendars. We cut back on other advertising and use our web and social media to offer it. We are so proud to give it out that we even have a calendar party. We see direct sales as a result and customers and our associates refer us from them. “ According to Mark Allegretti of Allegretti’s, Chicago, “Every year we order over 2,500 and then find we need to reorder. We offer rug sale and cleaning coupons for our slower months. Customers call us all the time for theirs! At an affordable price, we get our name imprinted on each month and the cover. That’s unheard of. Sold at leading museums such as the Los Angeles County Art Museum & The Textile Museum for $12.95, the calendar costs, at full custom prices, from $2.40- $7.95 Firms can increase their sales from B2B referrals with these hard working calendars when they are supplied in quantities to affiliates who will then give them out to their contacts. According to Fred...
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