Safavieh Opens Designer Boutique In Midtown
Safavieh is proud to announce the expansion of its To the Trade Designer Program with the opening of a dedicated designer showroom. Situated in the heart of the New York Interior Design world on 59th Street in Mid-town Manhattan, a few doors down from the D&D Building and The Fine Arts Building, the showroom will provide the great rugs and service traditionally offered by Safavieh. The 40 year rug location got a facelift and exciting new service. This includes the addition of a Safavieh Trade Specialist to our 59th Street location to personally help our valued Designers and Trade clients. Anthony J. Ricci, has joined Saavieh as Interior Designer and Trade Specialist at the Upper East Side Boutique. For years Anthony has worked with private clients, designers, stagers, architects, builders and realtors, in the company’s Westchester, NY market. And his expertise, energy, knowledge and “savvy” in the decorative arts, antiques and construction, made him the perfect fit for the position. For more, visit...
Safavieh Names Finalist for 27th Annual ARTS Awards
Safavieh has been named a finalist for the 27th Annual ARTS Awards for “Best Rug Manufacturer.” The ARTS Awards are presented annually to the top companies in the home furnishings industry by the Creative Home Furnishings Network. Finalists are selected from among manufacturers, retailers, designers and sales reps in 26 individual categories. The winners from each category will be announced on Friday, January 22, 2016 at the Dallas Total Home & Gift Market. “We are extremely pleased that Safavieh was chosen as an ARTS Award finalist, “said Arash Yaraghi, CEO and president of Safavieh. “It is especially gratifying because the ARTS Awards are a peer nominated program. Being recognized as one of the best rug manufacturers by the many fine companies in our industry is a very high compliment that we greatly appreciate.” In order to compete for top honors Safavieh will have to create a digital presentation and select an area rug to be submitted to a specially selected panel of ARTS judges by November 6, 2015. However, they, and all other finalists will have to wait until the Dallas Total Home & Gift Market to find out the winners, when each will be announced in Academy Awards-like fashion at a gala celebration marking the 27th anniversary of these prestigious home furnishing awards. “Our staff is excited about putting together a presentation and choosing a rug from our collections that best represents the rich tradition of Safavieh and our dedication to the art of rug making and the innovative spirit that drives us forward,” said Yaraghi. “And of course, we look forward to attending the ARTS Awards celebration and the prospect of winning.”...
Safavieh to Showcase Transitional Rugs & Acrylic Furniture At High Point
Safavieh announced today that it will be showcasing three rug collections as well as a brilliant new line of acrylic furniture at the fall High Point Market (Oct 17 – 22). Visitors to Safavieh’s High Point showroom will immediately notice that this top manufacturer is featuring area rugs that demonstrate the company’s recognition and appreciation for the growing popularity of artfully crafted, economically smart transitional rugs. Evoke 200 Series – Artisan – Passion In each collection, rich rug making traditions are displayed in timeless motifs and distressed antique patinas, all restyled in comforting textures and a mod color palette. The sublime fusion of old world character and contemporary sensibilities is the aesthetic behind strikingly beautiful area rugs that are also exceptionally popular with a broad audience. Safavieh’s High Point showroom will also be the place to see the dazzling new line of acrylic furniture that the company has added to the Safavieh Couture Furniture Collection. Among the pieces on display will be acrylic end tables, coffee tables, a console table, a bookshelf, and bar trollies. Each piece is constructed from crystal-clear acrylic and impeccably trimmed in fine polished brass. All are exemplary examples of Safavieh’s appreciation for vogue, retro-styled, home furniture and accessories. “We really love the cool and soothing vibe that our new acrylic furniture brings to modern décor,” said Darioush Yaraghi, Lead Designer, Safavieh Couture. “The thing we really appreciate about these pieces is how they blend and add to the signature character of our entire Couture Collection, a quality that we’re confident they’ll lend to any contemporary interior design.” In addition to their acrylic collection, Safavieh Couture will also be exhibiting two new sofa chairs, the Lethbridge and the Miller as well as a new bed, the Bermudez. For more information about Safavieh and Safavieh Couture visit the website at http://safavieh.com ...
Broad Product & Exciting Events Highlight January Show
The area rug industry comes together at one time and in one place for its largest and most important event with new product introductions and an unmatched merchandise selection setting the stage for the January 2013 Atlanta International Area Rug Market® featuring the National Oriental Rug Show. The must-attend market runs Jan. 10-13 (Jan. 10 hours from 4-8 p.m.) and promises to deliver an even more dynamic array of area rugs and carpets as new companies join the mix and established showrooms introduce even more extensive collections in refreshed, expanded showrooms. Highlighting the Market’s rich and growing product mix will be the celebrated America’s Magnificent Carpets® Awards, which stand as the industry’s most anticipated event. Presented by AmericasMart® in partnership with sponsors Sandow Media and the Oriental Rug Importers Association (ORIA), the Awards celebrate the triumph of design achievement and overall excellence. The 2013 Awards promise new features, elements and staging, all designed to showcase the 13 select rug awards and three Retailer of the Year recognitions. The Friday, January 11 event at the Georgia Aquarium is open to all Market attendees. The celebration begins at 6:00 p.m. with shuttle services providing convenient access from AmericasMart Building 1. Rug and home buyers attending the January market will discover a new experience in sourcing product. AmericasMart is integrating home furnishings and home accents with area rugs in Building 1 to facilitate buyers’ changing needs. Four Hands, a leader in lifestyle home furnishings, will be on Floor 4 of Building 1 – a floor formerly exclusively dedicated to area rugs. The shift is part of a move to create product collections and destination resources better suited to fit the way retailers shop. Throughout Floor 4, new and existing showrooms are expanding to be able to present more complete collections of rugs and complementary furniture and home accents. Safavieh has added a 3,000-square-foot space across the aisle from its current 13,000-square-foot Floor 5 showroom to present its line of home furnishings. On the same floor, Amer has more than doubled to 6,000 square feet. Surya, the renowned area rug and home furnishings company, shifted space to Floor 12 in Building 1, which was classically a home furnishings floor. The move enables Surya to show its entire line of home accents in addition to its area rug lines. “We are excited about the dynamics of Building 1,” says Dave Savula, executive vice president of leasing, AmericasMart. “These changes are designed to help buyers. We understand retailers present integrated home and rug products in their stores, and designers need to source complete collections, so we’re creating destination locations to easily see as much merchandise as possible.” As the...
Safavieh Names Varjabedian International Sales Director
ORIA Member Safavieh has promoted Yervant Varjabedian to Director of International Sales, a new position. A fourth-generation rug industry veteran, Varjabedian has been with Safavieh for 12 years serving in various sales management capacities, and will continue to oversee key long-standing national accounts. “Varjabedian had been proactive in developing international business for Safavieh’s designer lines since the launch of Thomas O’Brien in 2005,” said company principal Cyrus Yaraghi in making the announcement. “With the addition of each designer to the Safavieh Couture program, overseas demand has increased. But response to the introduction of Ralph Lauren Home in January 2011 was overwhelming and requires a structured international sales program,” he said. A Manhattan, New York resident, Varjabedian has been in the rug industry since 1979, and says the international appeal of Ralph Lauren rugs is unprecedented. “The brand is already established in leading furniture stores in Europe, Asia, South America and the Middle East. They want the total Ralph Lauren lifestyle look, and are anxious to merchandise rugs in the assortments in their showrooms,” he explained....
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