Samad Releases New Video
Samad announced the release of their “22 Steps to Nirvana” video. The film was shot on location in the Oushak region of Turkey where the company manufactures the Nirvana Collection. Wilton-loomed and hand-finished, the Nirvana Collection marries modern day technology with traditional handcraft and artistry. Made from high quality wool and bamboo silk, Nirvana Rugs are a true product of nature. Each carpet is washed and sheared completely by hand, sharing the same intricate finishing process as our handmade carpets. Through reviving the 500-year tradition of Oushak carpet making, this line of rugs is both beautiful and durable. For more information and the link to their new video, visit the company’s website, www.samad.com....
Samad Posts New Video
Samad announced that they created a new 7 minute Youtube video. The Samad Story showcases the company’s East Rutherford NJ headquarters as well as explaining the scope and effectiveness of their custom Modern Tibet program. According to company principal David Samad, the video is designed to give their customers a more personal connection to their company and the Samad brand. “It has always surprised me that so many sales people from firms we do business with have absolutely no idea as the scope of our business. The Samad Story Youtube video was the perfect medium. We intend to get the video out onto the main social media sites and it can already be viewed on the Samad website. We would encourage our stocking dealers to provide a link to the Samad Story from their own websites.” The new video includes clips from Samad’s documentary film on rug making, Colors of India. The link to the Colors of India page on the Samad site is: http://www.samad.com/colors_home.html Samad is a member of the...
Nexus Wins Domotex Award
Nexus Rugs, a newly formed joint venture between Samad and S. N. Kapoor, achieved tremendous success at the recent Domotex Show held in Hannover, Germany this January 2012. During this four day show, which is the largest Carpet Fair in the world, Nexus Rugs established business ties with several dozen upscale carpet and furniture stores across 30 Countries throughout the world. Nexus’s Jazz Collection took the award for Best Collection – Modern. It was also fitting that the artist and co-founder of Nexus, Vikram Kapoor was present to receive the award together with his long time friend and business partner David Samad. David and Malcolm Samad of Samad USA, formed the joint venture company Nexus Rugs with S.N. Kapoor late last year. Nexus Rugs is headquartered in Jaipur, India with a branch office in East Rutherford, New Jersey. Nexus exhibited for the first time in Halle 20, which showcased the world’s leading companies known for Modern Designs. In addition, the company received one of the shows coveted rug awards. “We feel especially proud of winning one of the most prestigious Carpet Design Awards at Domotex for Best Modern Collection. It’s extremely gratifying to know that from thirty-one entries in the Best Modern category, Nexus was selected as the winner. Although we were the new kid on the block it didn’t take long to wow the international rug scene with gorgeous fresh new looks,” said David Samad. Samad is a member of the...
Samad Forms New Rug Company
Samad, of East Rutherford, New Jersey, and S. N. Kapoor, of Jaipur, India, announce the formation of a new trans-world rug company, Nexus Rugs. Samad is a member of the ORIA. Nexus Rugs combines into one powerful company the skills of a venerable hand-knotted rug manufacturer in India, the marketing and distribution force of a leading North American importer together with their collective and enviable design capabilities. The logic behind this Samad / S. N. Kapoor joint-venture is simple: as access to skilled weavers in India becomes more constrained, rug importers require absolutely reliable sources. Simultaneously, uncertainties in European and North American markets force capable rug producers to be increasingly selective in engaging with rug importers. By collaborating, the strengths of two great firms combine to benefit both companies, as well as rug retailers and their clients. The fullest cooperation and focus is now guaranteed in developing and producing fine collections and directing products to optimum consumer markets. In this way, sensibilities honed through generations of experience support mutual cooperation, shared vision, and capacities to respond quickly to shifting market needs. Headquartered in Jaipur, S. N. Kapoor began working with Samad in 1995, producing a series of award-winning collections. Operating from their building in East Rutherford, Samad combines a consistently high level of creativity with world class customer service. Only years of cooperative experience make a venture of this nature possible. Traditionally, producers and importers sit at opposite sides of the table, bending toward each other as necessary or convenient, but remaining at a distance from each other. By sharing ownership in one company, the “table” disappears and all aspects of engagement are mutualized, creating constructive synergies from planning stages on to marketing. This vertical integration only works when all parties are masters of their own specialties, as Samad and S. N. Kapour clearly are. Hearing this announcement, James Opie, author of several Oriental rug books and a highly successful retailer and importer, remarked, “This news will attract interest from throughout our industry. I congratulate the Samad brothers and the S.N Kapoor family for this historic step. We witness a new and important development in the history of the Oriental rug business. Global features of this new business merits their modern name, Nexus...
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